Construction website design and SEO
You might be wondering why your construction company needs its own website in this day and age when business can simply be done through social media and other platforms like Facebook, and Twitter.
The answer to that question is simple—consumers are more likely to visit your website than any of the others! Our expert team will help you create the best website possible so that you get more customers through your door.
Your website is one of your most important marketing tools, and it can also help drive traffic to your business. Because of its key role in driving traffic to a business, a construction company website design should be created with a variety of factors in mind including Search Engine Optimisation (SEO) and layout structure for conversion purposes.
The website of a construction company needs to be designed so as to focus on potential clients instead of emphasising on too much about what they offer.
It has to include basic information like their location, area of operation and a project portfolio. This will not only tell them how you operate but will give an idea about their projects and would give another reason for people visiting your site at least once.
Websites for builders
Try a responsive website for your construction company so customers can access your services on any device. This could be a great way to attract new customers and showcase your skills.
A responsive website will adapt to fit desktop, laptop, tablet or mobile screen sizes, making it easy for people to find out more about your company.
Having a good reputation in the construction industry is often what attracts customers in the first place, a business website for builders can also help you do that. Adding photography, videos and testimonials will show potential clients that you are an experienced builder who is trustworthy.
Customers will feel confident that they are hiring someone of high quality if they see your work online before they even speak to you. Also include valuable information such as how long you have been in business, special offers or other valuable tips to help them decide whether they should hire you.
Keep your site fresh with updates to content including news, views and plans for future projects. Also don’t forget to link back to social media sites where people can follow all your activity for updates across multiple platforms.
Construction company web design basics
If someone has questions about your services they want to be able to send you an email straight away so that it can be dealt with promptly. On your website, you should provide directions for people to find locations, along with maps and/or pictures of where your office is located.
Not everyone knows where your office is located so without instructions there may be confusion amongst customers about where exactly your location is at.
Your construction site design should have some kind of contact form which allows them to ask questions directly from their email address book. It’s important not only that these forms look professional but also that they function correctly as well as not being intrusive.
Contact forms are an essential part of any web page and if you haven’t got one it is crucial that you get one now otherwise you will miss out on potential business opportunities.
Construction company website design styles
In terms of website design styles, you have options. You can have a website that closely resembles one of your competitors or you can make sure your website is memorable and stands out from others in your industry.
Think about why someone would want to visit your site versus any other site, and design accordingly. Why should they choose your site over another? What will their experience be like once they land on your homepage? All these factors will play into whether visitors return again and again, ultimately converting into customers.
So how do you make them want to come back? One way is by having an easily navigated website with fresh content. This means adding new pages to your site periodically so users feel as if there’s always something new when visiting your site.
If people are always finding new things when they visit your website, chances are they’ll stick around longer. With time, it becomes easier for users to associate your brand with their own personal experiences online so they begin thinking of you when looking for products or services related to yours.
SEO for builders
Being found online by Google is very important in today’s competitive landscape. If you are a builder or construction company, you need to ensure that your website has been optimised to be found when people are searching for builders, remodeling companies, flooring, windows and other construction industry keywords.
With over 1 billion websites on the internet today, it can be challenging to get your business website noticed above all of these websites that have lower rankings than yours.
This is where search engine optimisation (SEO) comes into play – it helps improve a website’s ranking with search engines like Google.
Without using SEO, a website will often end up at the bottom of a page with hundreds or thousands of competitors that outrank them. It is essential that you have good internal linking done across all pages of your site which means more relevant keyword usage within the copywriting of these webpages.