When it comes to extraordinary living spaces, Wythenshawe-based Natural House know a thing or two about crafting them.
With over 10 years’ experience in the construction industry, they research, design, and install bespoke workmanship at the finest quality. Natural House means practical living with a touch of luxury, all sourced from natural elements to turn houses into homes.
Now they required an equally beautiful website to take their services online and spread the word.
We loved what we did with this one. Have a read below to see why.
Wythenshawe web designers
For a business that handcrafts beautiful products, it made sense to us to build a unique digital presence that wraps beautiful design up and presents it in a way that connects them to the brand.
Opting for a darker above-the-fold colour palette gave us opportunities to get creative with other visual elements, such as crisp white font colours and vibrant hover-over colours.
It’s distinctive, compelling, and fashionably in-tune with their clients’ interests. And when visitors scroll past the top-fold section, they’re awakened by a brighter palette that sets the tone for the rest of the website.
And it’s from here where customers can view high-quality, aligned images that show the best of what Natural House have to offer.
Across the website, our Wythenshawe website designers have produced a website that’s structured, balanced, and open – all the while retaining those important elements of professionalism and modernity.
Interface & Navigation
You don’t just need the visuals to have a high-performing website, though. Website interfaces are just as important as the design in which they are built around.
We know that online visitors take no more than a few seconds to form a complete first impression of the sites they visit. These impressions could be the difference between progressing through your website or leaving altogether. It’s only by building a website that understands and guides users that you can keep their attention.
For our client, on top of creating inspiring website design, we knew we wanted to build a space that simply enabled visitors to do what they needed to – and so much more.
From the homepage, for example, users are met with a slider with reeling services CTAs. Here, they can also view several images that capture the essence of our client. The black and white images work fantastically well with the surrounding colour palette, too!
When users scroll further down, the interface enables two things: access to information and a greater ability to guide users by anticipating their needs. We’ve done this by including service CTAs right underneath the service copy.
And, not only that, users will also find a ‘Latest Projects’ section that details our client’s most recent work to feature on the website. If customers are looking for extra reasons to work with Natural House, this is it.
Interface away from the homepage also means having a navigation bar that turns vertical on service pages. We’re all about making more room for what matters here, and enabling customers to engage with an open, inviting website.
These elements work together to build on our client’s credibility – or social proof. And there are other features that go hand-in-hand with this, too. The FAQs, News, and Our Projects are all geared up to making our client more transparent, flexible, and trustworthy.
This is the sort of thing customers identify with when they want a service that’s personalised and tailored – something our client is known and loved for.