Though the climate is improving, we still have a long way to go when it comes to talking about our mental health. And in the workplace, it’s even more difficult.
The simple truth is this. 1 in 4 of us will, at some point in our lives, experience a form of mental health. The more we open discussion and take action – the better.
Our mental health client, Equal Mind, are all about bringing mental health transparency in the workplace. Offering a wide range of training packages, they’re helping businesses provide the right tools and support to their employees.
Important messages like this one need exposure. To help spread the word and help more businesses, they got in touch with us for a cheap, high-quality website.
Combining cutting-edge web design with a powerful message, our web design team came up with something special. Have a read below to find out more.
Wirral website design
Here at Red Website Design, our Wirral web designers are all about helping you project your message with design that catches eyes, keeps attention, and encourages in-site action.
For our mental health client, we knew we wanted to promote a calm, inviting, and open space. Somewhere that visitors want to stay, and learn more. After all, first impressions count. And with users making up their mind about your website within 5 seconds, it’s important to get it right.
A perfect way to set the ball rolling was with the colour palette. As you can see, Equal Mind’s website is set in a calm, vibrant green and professional grey. On the homepage, for example, users are immediately met with a page-wide green slider, before scrolling down to green titles and green CTA boxes.
Scrolling further down, users can appreciate modern, green icons to diversify content and ensure it remains appealing to every visitor.
Consistency is key when it comes to website design.
That’s why, on every page, web visitors are served design they’re familiar with. By keeping design on-brand, we’re able to evoke a much more finished and complete digital presence.
On the Why Choose Us page, for instance, we have a main header coloured in green, alongside accreditation logos which share this same colour. And on the Services page, users can take in a modern interface that projects our client’s values through clean design.
Design is much more than colour palettes, however. How you communicate information is also influenced by what typeface you choose. Being a forward-thinking, transparent business, we went with a sans serif Poppins font. A serif font here would look out of place and outdated, distracting users from what really matters – the product.
Throughout our client’s website, our team of web designers have included several design features to improve the relevancy and appeal. On the homepage, content is broken up by a sleek call to action banner with a dark, semi-transparent background image. At the forefront you have your usual on-brand green CTA, as well as some content which highlights our client’s credibility.
To make navigation simpler and easier for our client’s audiences, our Wirral website designers have inserted three services CTAs – why choose us, services, and testimonials – to cut the time users spend finding what they need.
For Equal Mind, web design is both aesthetic and functional – the perfect combination for modern websites looking to deliver their message better than ever.