Leeds-based Autolux are industry professionals in the manufacture of high-quality, high-performance control panels. It’s by helping businesses excel with the most advanced electrical engineering that they’ve built up something of a reputation.
In this way, we’re a little bit like Autolux; whilst we don’t have forty years’ experience producing efficient hardware, we do have bags of experience producing high-quality websites for businesses who need a new online face.
And this is how our two worlds came together. Autolux got in touch with our web design wizards to build them something worth shouting about. Take a look below to find out how our team got on.
Website Design & Interface
Here at Red Website Design, our web designers are driven by one thing (apart from pizza), and that’s turning blank pages into true works of web design visitors can get their hands on.
Because for us, web design is so much more than making online businesses look attractive; it’s about ensuring users are able to get from A to B and enjoy every moment. For Autolux, this wasn’t just a design brief to build them a modern and refreshing website; it was a plan for their future – to help them cut through the noise and make a different kind of impression on customers, new and old.
And speaking about impressions, those first ones are enough to both scare and please customers, so it was crucial for us to get the design right. After all, online website visitors only need around 8 seconds to generate a pretty complete picture not only about your business, but whether to continue with their experience. It’s a cruel world, sometimes, but not when design is thoughtfully executed.
That’s why, for Autolux’s homepage design, we made it effortlessly simple, spacious, and inviting.
We’re all about warm welcomings, and for our client, we did just that with a large and open slider, a large title, and the opportunity to progress quickly with an engaging call to action. This above-the-fold section is incredibly important to us as this is the beginning of your relationship with online visitors.
Scrolling further down, visitors are met with more modern design – a clean and large title set in a sleek sans typeface set in blue accompanies some introductory text, as well as more content banners featuring stunning images of our client’s work.
And who could forget the colour palette? Autolux’s white and blue colour scheme humbly flies the flag for minimal and classic design; it’s a familiar presence for visitors looking for services they know they need.
Improve your reputation with a stunning business website
Our business websites do more than give you a digital makeover. They’re able to boost your reputation in ways other marketing avenues just cannot.
For Autolux, the overall design goes a considerable way in strengthening their digital hand – visitors are looking and expecting a professional presence, and Autolux have it right here.
But there are specific design features, such as accreditation logos, that make our client event more competitive for their clients. Presented throughout the website, these inform users of our client’s industrial competence and experience in their field. On Autolux’s About page, for example, they’re situated naturally amongst other features that consolidate their reputation, such as images of their work and information that brings their story to life.