Project Description

Web design West Midlands

Free Boiler are a heating company based in the West Midlands.

They needed a standard, brochure style website to showcase their services.

You can view a screenshot of the home page below.

Tell us about your project
Web Design West Midlands
Web Design West Midlands

Web design West Midlands

Free Boiler are a heating company based in the West Midlands.

They needed a standard, brochure style website to showcase their services.

You can view a screenshot of the home page below.

Tell us about your project
Web Design West Midlands

With their government-backed 100% boiler grant, Freeboiler are proud to fit boilers to those eligible within five days in selected areas right across the UK.

Free surveys are carried out by qualified boiler assessors in your home, before installing your new boiler within five days. And that’s it – customers get a new boiler, a warmer home, and lower bills, all from a service that prioritises excellent customer service from the moment you call to the moment you heat your home. To help them stand out online and reach more customers, we designed and fitted a brand-new website for our client. Here’s how.

New boiler web design

The plan was simple: take what our client are already good at and reputable for – and repackage that into a website that looks the part.

With a brand-new business website that’s modern, sleek and professional, our client can continue doing what they’ve always done, only now they have a high-quality, low-cost website to centralise their digital presence and connect with even more customers.

From the moment you land on this homepage to the moment you exit, this website is built with one person in mind – the online user. They may have already decided they want a new boiler; they may just be browsing and want to get in touch.

Whatever stage of the customer journey they are at, Freeboiler’s website is built to cater to their immediate needs and to facilitate further engagement.

Homepage

The homepage is where the magic truly happens – and it’s where we need to hit the ground running with visitors.

With around 8 seconds to impress users, our web designers needed to build a homepage that catches eyes and keeps users busy.

And they’ve done just that, all on an interface that’s consistently on-brand, focused and informative.

On a red and white interface, content is arranged in banners, supported by engaging copy and images to diversify the user experience.

And with a modern sans-serif typeface, we’re able to convey the right sense of modernism that this website depends on to reach and resonate with the right customer base.

That’s what our intelligent web design is all about – crafting design that’s informed by your target audience and value proposition.

Connecting with customers

One of the most successful ways to make meaningful connections with customers is to serve up content on a website that works for and around them.

For our client, this means implementing design on an interface that aids smooth user journeys and provides informative and engaging content.

You’ll see both an FAQ page and a contact page, each clearly visible thanks to their positioning in the navigation header and how they work alongside the colour scheme.

On these pages, users are able to learn more about our client and get in touch easily, thanks to interfaces that are built to save time.

For us, it’s all about creating websites that not only look good – but work. And for our client, their new website helps them do just that – and cut through the online noise while doing it.

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