An effortless finish
The world of non-surgical cosmetic treatments is one that is growing in popularity for obvious reasons. Our Hertfordshire-based client, Face&Skin, aren’t worried a single bit, though. That’s because they know a thing or two about delivering amazing treatments that are safe, effective, and downright wonderful.
It’s no wonder they decided to get a business website to expand their position in the market.
And did you know, having an affordable business website allows you to connect with and grow your existing audience?
Our website design team were ready to go with this one. Have a ready below to uncover how we took Face&Skin’s design brief and built a beautiful web presence worth a million dollars (but costing a lot less!)
Website Design & User Interface
What does website design mean to you?
For us, it’s all about wrapping up our clients’ personality, goals, and identity, and delivering it to visitors on a silver plate (or, in this case, a silver web client).
Whenever we design websites for customers, we take the time to understand who they are and what they want to achieve – and where they take their inspiration from.
Then, our designers flick their wands (to us normal folk, it’s around 5-10 days) and voila! A website appears. But not just any website, in this case, it’s a website that sums up our client’s values wonderfully: professional, engaging, luxurious, client-focused, and minimal.
To make all this – and more – feasible, we had to get the colour palette right. And after some brief discussions with our client, we implemented a soft, nude colour palette right across the website to give it the complete look it deserves.
And, resting within this gorgeous colour scheme is a crisp, spacious, minimalist design presence with neatly placed content boxes, CTAs, and above-the-fold content to inspire further action from visitors. When customers land on the homepage, for example, they’re immediately greeted by a slider that users can interact with and locate more services. Below this, they can then discover design at its best: engaging content, smooth icons, and a ‘why choose us’ section for some serious persuasion.
Elsewhere, design remains consistently on-brand, focused, and effortlessly elegant in a way that even Vogue would appreciate. On every single service page, for instance, we have dynamic content that gets users involved and interested in services that can help them achieve whatever they want.
Building Brand Reputation: The Top Tips
By having this design on a user-friendly interface, we’re able to lift our client’s reputation to new heights. Users trust websites with design that speaks to them, which is why we made sure to build design that would resonate best with specific audiences.
Building reputation doesn’t just end with design, however. There are several features on our client’s website that, when combined, produce something compelling.
What we’re talking about here is the power of social proof for websites looking to get ahead and impress potential customers. This, of course, doesn’t happen overnight – but with the right design, you can maximise your position and make a bigger impact.
For our client, there are several pages that bring about effective social proof. From Gallery to FAQ, Blog to About Us, these pages are there to build trust with new and existing customers. And, on a familiar design and interface, we’re able to strengthen how that information is being conveyed.