Clarity are a non-profit organisation that helps social purpose groups
They help community centres, charities, and social enterprises – to be effective and well-managed. Our client is there to support charitable organisations do what they do best.
They came to Red Website Design to establish a digital HQ where they can support and showcase their projects, purpose, and vision.
We were more than happy to get on-board with this; have a read below to see how our client’s web presence was built.
You’ll notice that Clarity’s website is very spacious and free-flowing. It was important we got this right if we were to make our client’s webpage accessible and easy to navigate for viewers.
When we land on the homepage we are immediately struck with our client’s tagline: ‘Helping organisations that do good – do better’. It’s worth noting here that this slogan is present throughout the website, helping to foreground our client’s voice and ethos.
This is placed neatly in-front of a high-quality image, too, and leads nicely to the call-to-action arrow underneath
Introduction sections are your website’s front-door – your elevator statement, if you like. Getting it right can be the difference between a low and a high bounce rate.
The content written here is concise, engaging, and highly informative. It’s great for setting out exactly who Clarity are and what their mission is. Not only that – it’s great for strengthening your SEO capabilities, too.
Our client is proud to be doing what they do. And it’s great to let others know, too.
Below the introductory section is a selection of reputable organisations they’ve worked with in the past. Including this kind of content really drives their mission home, and has the effect of strengthening their reputation, too. Everyone’s a winner.
This kind of accreditation is valuable for any organisation, but especially for charitable ones. Our client mentions they are recognised as a national Impact Champion, reflecting acute skills in evaluation and impact measurement.
All of this helps foreground our client as a trustworthy, respectable brand within the industry.
But it’s important to let customers speak for you sometimes. That’s why testimonials, review pages, and forums are excellent avenues to showcase your services on a more personal, word-of-mouth basis.
The ‘What our clients say’ is a great way to achieve this and showcase what their customers are saying.
As well as being a digital HQ for Clarity, this website is an online resource for everyone, providing excellent materials on community engagement, activism, and governance.
Making your website transparent is crucial. The ‘Who we are’ page is excellent for putting a human face to our client’s digital space; it opens up their mission to everyone and goes a long way to improving inclusivity – just what’s needed to reflect Clarity’s values.