Betina Skovsted’s mission is to help businesses across Africa succeed.
From consultancy to hospitality training and guidance, Betina’s range of services help business owners and other entrepreneurs fulfil their ambitions and achieve their dreams. From what began as several trips to Africa each year, Betina’s trips soon turned into business ventures where Betina has the chance to really make a difference.
When it was time for a new website, Red Website Design was the port of call, and our UK web designers couldn’t wait to get started.
Training and education web design
Designing a new website for Betina was the perfect opportunity to use a new interface to connect with more customers than ever.
Because with a new business website, Safi Hospitality has the power not just to simplify and centralise their marketing strategy, but to unleash that onto the world and demonstrate how they can make a positive impact to businesses across Africa.
With the design brief in hand, our web design team knew exactly what they wanted to build: a modern, simple, clean and professional website with all the trimmings.
It would need to both reflect the serious professionalism that this organisation is all about, while carving out new avenues for creativity through intelligent and customer-focused web design assets.
To say they were up for the challenge is an understatement.
Web design visuals
Building this kind of design was our way of welcoming Safi Hospitality’s branding into the digital world; to reach new customers, new opportunities, and new ways of doing things online.
Only then could this website hope to be more than just a website.
We were after design that did more than look good; it needed to convey the right values to the right audience, in the right places and at the right time.
One of the ways in which we were able to do this was through the colour—a green, blue and grey colour scheme that touches upon all four corners of this website, from the logo to content banners and more.
Another way was through the positioning of content itself on the homepage and elsewhere.
When customers land on this website, they’re not met with webpages that are cluttered with content and small, blurry images.
Instead, these pages open up by using white space and keeping content to a minimum (but still relevant, of course).
For example, on the homepage itself, content is concise and simply presented through grey content banners, each with its own green headers.
As users scroll down here, they can learn all about this organisation and how they go about changing lives.
And this is what we’re all about—providing for relevant user experiences through web design that does more than look good.
And speaking of user experiences, this website is built in a way that makes navigation and exploration that little bit easier, thanks to clearly defined CTAs, a centralised navigation bar, and pages that get straight to the point.
The end result is a website built for and around online visitors’ needs—all on an interface that is focused, easy on the eye, and a pleasure to use.