Picture perfect web design – for less
Ian Palmer grew up amid the steel foundries and iron mills of the industrial Black Country. Later swapping smoke-filled horizons for olive-treed landscapes, he relocated to Spain and lived there for twenty years. It was here where his love affair for wood and metal truly caught fire. Finishing what he likes to call his ‘holy trinity’ of materials is clay in the form of Raku.
Now, Ian Palmer’s art is a kaleidoscope of various forms – artisan tables, ceramics, paintings, and wooden sculptures to name just a few.
Ian Palmer’s art has been filling exhibitions – private and public – around the world for several years now. To better connect in his industry, though, he knew he needed to go online.
Thanks a to a cheap web design package from yours truly, he was able to make that happen. Now, ‘Palmer’ is a clean, focused, and inspiring digital space that enables our client to create his very own presence.
Have a read below to see how our web designers made it happen.
Website Design & Website Interface
Web design has the power to make or break any visitor’s relationship with an individual or brand. Being the primary mediator between user and content, web design not only brings content to our eyes – it transforms how that content is delivered.
In the art world, it’s important to make a statement; to make a compelling introduction.
For this reason, we knew we wanted to get web design right for our client. But we also knew we needed to place him and his work at its core.
For this reason, we kept web design minimal, clean, and fresh.
With clean white backgrounds, a soft sans font, and large above-the-fold images of our client’s works – web design here really does place ‘Palmer’ at the top of its game.
Homepages are where attention needs to be captivated and maintained. With this in mind, we kept it brilliantly minimal with services boxes overlaying on art pieces and semi-transparent boxes with service title pages on-top.
The result? A web presence that’s fittingly modern and yet completely in touch with its target audiences.
And thanks to web design that remains clean and fresh to its very core, we were able to encourage a far more user-friendly experience going forward.
Away from the homepage, we made sure our web design remained consistent and in-line with the ‘Palmer’ atmosphere – open, inviting, and fresh.
On each art page, web visitors are treated to short informative descriptions of our client’s work. Then, scrolling down, they can view high-quality, large images that are set in a structured and balanced grid.
Keeping in Touch
Once of the best ways to stay connected to your audience and to keep them informed of your latest news is with a website.
And nothing demonstrates this more than our client’s website with a dedicated News page.
Here, Ian can upload his latest exhibitions, work, and other art-related musings for his audiences to enjoy.
In conclusion, ‘Palmer’ is much more than a website. It’s a suitable web presence that helps Ian introduce himself and his art to the world. With a fresh, minimal design interface, he’s able to let his art do the talking.