We love working with proud family businesses, and London-based suppliers of saffron, Ahura, is no exception
From supplying the world’s finest quality authentic saffron to promoting its health benefits, Ahura is renowned for sourcing the finest and most delicate saffron flowers from selected farms in Iran. Ahura approached Red Website Design to create a brand-new, refreshing digital face-lift for their inspiring business. From connecting to customers 24/7 to marketing their products, a new website would mean a new way of doing business.
We’ll be honest – we adore receiving web design briefs from clients who operate in the catering and aromatic industries. Not only are they delicious to read about – they let our creative juices run wild with each brief.
As with every one of our websites on our portfolio, our designers knew they wanted to make this web space one that is professional, inviting, and yes, delicious to look at.
And what better way to start than by whetting the appetite with a colour scheme that does more than look good?
Colour palettes are just one of the ways web designers grab users attention
But there’s much more to it than colours that look nice.
Colour palettes can be used to reflect what it is that you do as a business; they can reflect your values, and can compliment surrounding web design visuals to offer a much more rounded web experience that feels complete and considered.
After all, we eat with our eyes, and the web design experience is no different. Visitors are much more likely to resonate and connect deeply to a brand if web design is aesthetically pleasing and complimentary to what the user seeks to achieve on that website.
A timeless classic and one that remains highly popular with businesses looking to offer that luxurious edge, our designers went with a white and gold colour combination, offering both a stylish and professional finish.
Not only does this colour combination look and feel good, it’s perfect for helping to guide visitors to the kind of content that our client wants them to see.
For example, header links, promotional offers in the navigation header, call to actions and social media icons are all daubed in gold, helping to stand out actionable content from main bodies of text.
We believe that websites that have room to breathe are better able to connect with customers and provide for a much more seamless and accommodating experience altogether.
When you land on the homepage for example, users are immediately greeted with a huge above-the-folder banner featuring an on-brand image and service copy which immediately informs you of our client’s USP and a handy button to help you learn more.
Scrolling down, content remains spacious and equally spaced out, with concise copy, high-quality images and headers aligned horizontally to aid the reading experience.
All of this helps to form what we call the user experience.
The user experience is, essentially, how users interact and engage with your website.
Websites that remain minimal, to the point and supported with aesthetic design tend to fare better when it comes to the user experience than websites which remain crowded, noisy and disconnected.
When we build websites, we do so with the user in mind.
We need to take users by the hand through each stage of their journey; whether it’s their first time on the website, or whether they’re thinking about purchasing a product, our websites are built to accommodate and alleviate any pressing points they may harbour.
For our client, it was all about building design about their amazing product, and making sure the appropriate architecture is in place to guide users to where they need to be.