Summit VG are high-flying asset management and property portfolio specialists, ensuring their clients get the best deals on the property market. Whether you are looking to invest in commercial or residential property, become involved in property sourcing, or land acquisition (to name just a few) – Summit VG have the credentials to take you there.
Our client operates in a competitive, results-driven industry. They needed a website, and we needed to get started. Check out how our designers approached this one below.
There are some things our web designers just love that little bit more. One of them is really getting stuck into a design brief and producing web design that not only catches attention – it keeps it. And encourages further interaction.
With Summit VG, as soon as you land on the homepage, you can immediately appreciate the sleek, professional presence thanks to a range of design features such as the brushed gold and silver colour palette, chessboard content boxes, and a clean, on-brand typeface that delivers content without taking your time.
For us, creating this sort of web design is what we’re all about. In such a competitive climate as property development is, Summit VG needed a presence that stands out.
And when visitors land here, that’s what they get.
With dynamic and interactive image sliders and call to actions, they can get a real feel for what our client is about – and progress through with their journey.
Should they want to continue scrolling, their customer journey is made even easier with crisp minimalist design and visuals that represent the brand from start to finish.
Towards the footer of the website, website navigation is facilitated with a horizontal banner and call to actions, all positioned on top of high-quality images.
Overall, web design on the homepage is the perfect way to introduce our client to theirs, and includes the right web design features to make for a productive web session.
Away from the homepage, such as on the about us page, we’ve ensured familiarity, clarity, and continuity with design to make sure every visitor journey contains no surprises. By ensuring web design continuity, the overall digital presence of Summit VG is vastly improved.
Social proof is all about validating your presence through testimonials, accreditations, and other types of endorsements to highlight the attractiveness of what you have to offer. For Summit VG, it made sense to build a ‘our expertise’ page to bring the best of their work right to the front of their clients’ screens.
On their expertise page, visitors can enjoy an effortlessly simple web layout, with familiar chessboard design to make their journey the smoothest it can be.
Finally, to complete the customer journey, the contact page had to ensure that visitors left the website knowing that they can always get in touch with whatever kind of query they had. When contact pages make it harder for websites to make the offline connection, the chances of converting are greatly reduced.
Keeping customers involved with the brand is just as important when they are active on the website than when they come off it. This contact page is easy to fill out, locate, and retrieve the right kind of details. That’s how it should be.