Crystal Clear Window Cleaning Services is a family run window cleaning company
Based in Liverpool that provides services to Merseyside and surrounding areas. With over 40 years’ experience, they use the latest equipment to ensure their workmanship is carried out to the highest possible standards for a cleaner, brighter feel.
Which is exactly what we set out to produce when our UK design team built them a brand-spanking new website.
Family businesses like Crystal Clear Window Cleaning are built on values of quality craftsmanship, professionalism and customer service. It’s the perfect package, topped only by a website that brings them all together.
With a new website, Crystal Clear would be able to promote their services more efficiently, communicate with clients more effectively, and reach more customers more productively.
With users making judgements about websites within 8 seconds, appearances matter more than ever in web design, and we had to hit the mark with the homepage.
Combining a mix of traditional and modern web design, this homepage resonates both with older generations as well as newer ones.
Structuring the whole of the website’s content, we went with a blue, yellow, and white colour palette, helping to imbue the website’s interface with a refreshing, on-brand atmosphere.
Going into the web design, our team knew they wanted our client’s work and brand to speak for itself. This meant keeping content minimal and absolutely relevant to the business’ goals.
With features such as an above-the-scroll slider, white space and large images – accompanied by short copy in places – we’re able to take this website into the future, supported by web design elements that get people clicking and retains on-screen attention.
And with a modern, relaxed sans serif typeface, this website helps to communicate content without compromising on quality.
Speaking with our client as part of the design process, we got to know and understand their needs and what they wanted to see in their new website.
By weaving high-quality web design with user-friendly functionality, we’re better able to reflect who and what our client is all about – all on an interface that remains consistent in design and free from design surprises.
User experience & functionality
Being able to use, manipulate and navigate across a website may be obvious, but it’s crucial if you are to create a digital space on which users feel comfortable using and returning to.
Thankfully, when you have meaningful design in place, the user experience is made that little bit better naturally.
But it needs more.
That’s why we ensured our client’s new website had everything a modern website should have – sticky headers, fast and responsive loading times, and an interface free from unnecessary clutter.
Further, by positioning call to actions and content banners in the right places across every webpage, this website becomes a lot more functional, engaging and purpose-built for every user – new and returning.
In short, this is a website built for the future for the clients of today. The combination of modern design with a user-friendly interface means our client can continue doing what they do best, better.