Young and Wild
Influencers. You’ve seen them, heard of them, and probably know all about them.
From Love Island winners to fitness fanatics such as Joe Wicks, influencers appear just about anywhere on our TV sets, in our apps, and around public advertisements. Influencers are hired by brands to bring their products closer to their audiences.
Helping to facilitate the relationship between businesses and influencers are influencer marketing agencies – designed to attract the latest talent in the industry.
Young and Wild is one of them, and they came to us for a new website.
Influencer website design and User Interface
For us, web design is about making websites perform two things. First, they need to be visually stunning. Second, they need to be able to function – they need to function.
Design is what visitors interact with to complete their tasks. Whether they have come to view your products or simply get in touch, web design should help them achieve their goals.
If the websites our designers build failed to achieve these basic principles, then the website would be rendered pointless.
After receiving a brief from an influencer marketing agency, we knew straight away what we wanted this to look like: professional, sleek, and modern.
We needed to reflect design in subject matter – influencer marketing and consultancy. And this meant ensuring the right visuals were in place.
The colour scheme, for example, is a good place to start when it comes to setting the right tone.
Keeping things minimal and clean, a black and white palette means this website oozes class from the moment you land here.
On a white background, other design elements like images and fixed scrolling banners are foregrounded beautifully.
Making those first impressions is what these visuals aim to do. And content displayed above-the-fold (the immediate occupying space you see as soon as you land on a page) needs to work towards capturing attention and making good impressions.
When visitors land on our client’s homepage, a page-wide, fixed scroll slider of a young influencer relaxing on a boat perfectly sets the scene.
Introduction text and accompanying call to action buttons are on-hand for users to interact with.
Underneath, a banner with a marble background holds additional content which tells visitors what Young & Wild are all about, and how they can help influencers get into the market.
Further down, a counter displays not only how many influencers our client is working with, but how many they’ve added to their business today – handy for those looking for agencies that are popular.
Having design elements like these is not just about displaying good design, it’s about creating a good user experience.
The user experience
Successful user experiences are created when the right design elements are positioned in the right area, at the right time.
In these examples, design works together to ensure a smooth scrolling journey, anticipating when users will want to head to a different page, and which ones they may want to go to.