Delivering a fresh digital presence for Fresh Oxygen Group.
When it comes to getting you and your business ahead, our client knows a thing or two about how it’s done. For over the last 20 years, Fresh Oxygen Group have been breathing new life into businesses that are seeking fresh inspiration going forward.
By employing simple steps to transform how businesses approach their objectives, our client brings clarity and focus to their clients, right from the initial point-of-contact.
This is boutique business consultancy at its best, and you’re invited to see how we made a digital presence that wows.
Good design doesn’t have to be complicated. For the Fresh Oxygen Group website, good is effortlessly beautiful – and works. Throughout the whole experience, you’ll notice that this design is modern, clean, and clear, and helps us put our client’s mission right at the heart of it.
To make a brilliant impression that lasts, we’ve included a very appealing slider that moves as the users scrolls further down the webpage. Using a modern image of workers tracversing an up-wards performance arrow, this metaphor helps place this design in the right place.
And, aligned right next to a crisp-white introduction, it’s easy to see why this website is so good.
But to really kick-off with success, we made sure the design palette was on-brand and inspiring. With a blue, white, green and grey palette, we’re able to project a bespoke, professional presence – but one that also communicates a free, relaxed atmosphere, too. And by having positive, green CTAs,
And this colour works amazingly-well with our typeface. Typefaces are a great way to pursue your brand presence, and can work wonders for influencing the way that presence is consumed by visitors. But not only that – they act as a visual language that helps to display all-important content in a specific way.
With Raleway, our client’s digital presence becomes much more contemporary, sleek, and attractice. The absence of any serifs means that this website is one that lives truly in the future.
And what better way to say hello to the world than with a logo like this one? This one speaks everything that’s natural, organic, and fresh – but also professional, reliable, and trustworthy. Everything you’d need. In one place.
It’s true – irresistible design needs a reliable partner in an irresistible user interface that’s like no other. So, that’s what we did.
This one is freedom. Clarity. Fast. Responsive. It’s everything a UI ought to be, and our client has got it all. Whether you’re drawn in by a homepage that has everything from catchy CTAs to engaging content, or by any one of the other pages that places users at their core, this interface works because it exists to serve the user.
Immediately landing on the homepage, we’re met with a CTA that lets you find out more. But if you’d like more of an introduction, you can get that by scrolling further down. With several service boxes positioned at the bottom, they are on-hand to deliver information to customers fast – and easy.
At Red Website Design, we’re all about simplifying the experience of visitors. To do this, we need to anticipate the customer journey and build a digital presence around this. For our client, every page you visit is smooth, naturally free-flowing, and has a purpose. Whether that’s to provide more information, more useful content, or even just to spark your curiosity – Fresh Oxygen Group’s UI has a presence and experience that’s memorable. Every time.
And the experience doesn’t just end once you’ve finished your session. We’ve made sure that on every webpage there’s a handy sitemap that helps visitors do more of the stuff they came onto your website for, for even less effort.
Keeping in touch
To make it even easier for our client to stay in touch with theirs, we’ve enabled features to make contact and engagement event simpler. Positioned conveniently at the bottom of each page we’ve got a Subscribe feature that means visitors can stay in touch with the brand they know and love with one simple form submission.
And it doesn’t stop there – we’ve also got a Contact Us page with everything you’d want from a contemporary, forward-looking digital presence. With a user-friendly contact form, users can spend less time filling out details and more time engaging. Easy.
It’s important to utilise the power of social media, too. And with widgets dotted around this website, visitors can easily connect on the go, making this experience one that is very much in their control.
And with a Google Maps widget, they can locate our client with ease. It’s all about encouraging transparency and accessibility here – two values that lie central to our client’s service.
Looking back at the finished product, it encourages us to think about why certain features work well. We’ve built a digital presence for our client that works because we understand what they want to achieve with it. And we know what users have come to expect from a modern, customer-focused website. Fusing these two together enabled us to create something very special indeed.