South East Solar and Electrical (SESE)
Renewable energy is becoming a much more integral part of our lives, from transport to household power.
South East Solar and Electrical (SESE) are at the frontline of this work, helping to deliver renewable energy on a domestic and commercial level across the country. Moving forwards, they wanted a new website to take their business to the next level.
After receiving the design brief, our team of website designers couldn’t wait to get started. Here’s how they went about it.
UK web design
With SESE’s design brief, our priority was to take a reputed energy renewable company and pair it with appealing web design and an interface that works for visitors, not against them.
The first step was to lay the foundations on which the interface and other design components were to be built.
Starting with the colour palette, we went with colours that summed up our client and their industry: green, blues and yellows. Across the homepage and service pages, the colour palette makes its way through the website’s corners, ensuring a pleasant and consistent user experience.
Having this bright and earthly colour palette was the first step in catching the user attention – the second was to convey information in a way that made accessing content easier.
We did this by keeping text concise and in a sans serif typeface, injecting modernity throughout.
Other design features also work hand-in-hand to offer users unique and clear design. Rounded call to action buttons, high-resolution images and semi-transparent background images all help develop further our client’s contemporary design.
Design consistency isn’t just all about replicating certain design features – it’s about creating an experience that’s free from abrupt changes in layout, appearance and style.
For our client, our web design team ensured this design was visible right across the website, making for a more associable and smooth design experience.
UI – User Interface
What’s a design user interface all about?
The user interface (you’ll see it as ‘UI’) is all about anticipating what your web visitors want to do, and making sure your deign interface has those design features in place to help them do that.
From information architecture to visual design, the user interface needs to ultimately make your website accessible for all users at whatever stage of their customer journey.
You’ll be glad to know that our designers care an awful lot about interface functionality, which is why, for our client, they built a successful one.
The homepage is incredibly minimal, with a large background image taking up the majority of the website’s proportions. On this image, we have two call to action buttons which users can click to find out more about our client, and what services they have on offer.
The navigation banner itself is also minimal, with the client’s logo positioned on the far left, leaving a healthy amount of white space for simplicity.
In the top right corner, a contact us call to action button is set in the palette’s blue colour, whilst a hover-over green takes over when users click on it.
Thanks to this clutter-free homepage, users can easily locate service pages and other content they are looking for with ease.