Business development specialists Arden Matheson have been providing training solutions to companies up and down the country.
From FMCG to engineering, healthcare to public services, their training solutions are geared to get businesses ahead.
For business training companies to propel their online success, they need a shiny website to go with their full marketing strategy. Which is why Arden Matheson contacted us to get the job done. Here’s how our UK web design specialists made it happen.
Business web design
Since 2007, our designers at Red Website Design have been turning client visions into reality. Along the way, we’ve designed websites for over 2,500 happy customers.
Priding ourselves on astute design that meets the client brief, we’re all about making the website experience better for you and your customers.
Building web design that leaves positive first impressions can only be achieved when we work to understand our clients and their briefs. And it’s also about understanding their customers and what they are visiting the website for in the first place.
By doing this, web design can effectively serve customers and solve their problems.
For Arden Matheson, we knew we wanted to build a professional interface, with design elements built in to serve clients’ needs and wants.
Leading the web design visuals is the clean colour palette, which brings with it a refreshing and cool atmosphere for the user journey.
On a crisp white background, content is built around a light blue texture, visible in headers, content banners and the logo itself, which plays with this colour palette design to create a seamless design presence.
We care a lot about how content and other information is delivered to customers. Typography, when chosen correctly, has the ability to both convey information easily and to act as an extra layout of design communication to aid the overall structure.
Questrial is the name of the font chosen for this website, and it serves to both aid the customer viewing experience and layer design to become just another feature to accommodate the website’s look and feel.
Across the other web pages, users are greeted with similar design features to enable a more continuous and streamlined experience.
From content banners to icons and widgets, we’ve ensured modern design touches the very heart of our client’s website.
Elsewhere on the website, we’ve broken content up using high-quality images and other banners housing interactive content which users can use to view additional content.
We believe blogging is much more than posting about what you do. We believe blogging can serve as an additional marketing avenue in which you can communicate with your clients.
On the blogging page, users can view three blog previews, each with their own header image and titles set in the design colour palette.
For Arden Matheson, a dedicated blogging page enables them to act as an educational anchor within their industry, helping boost their reputation and credibility as a business training provider.
Having a blog is just one way to social proof your website, and will ultimately help user browsing retention rates.