IM Tailor Studio are bespoke, in-house tailoring specialists offering made to measure design, alteration, and repair of high-quality garments for every occasion.
With their highly trained, in-house tailors and seamstresses, IM Tailor Studio pride themselves on helping their clients fall in love with their wardrobe again, whether it’s casualwear, formalwear, or anything in between. When our client needed a new website to tell their story and promote their services, they approached our UK web design team who were more than happy to roll up their sleeves and get the job done.
Fashion and tailoring web design
For over 13 years, Red Website Design have been helping businesses big and small reach their online goals through our range of web design packages. From eCommerce to simple blog pages, we give businesses the online set-up and step up they need to compete and get ahead of competitors.
A sizeable chunk of our online portfolio details our web design work on some amazing clothing and tailoring business websites. What we do for these kinds of customers is use modern web design to bring their tailoring services to their customers in a way that reflects their values and the immediate needs of their customers.
For IM Tailor Studio, the end result is an interface that is both traditional and modern at the same time, encompassing conventional web design features and elements typical of a tailoring business, but with modern twists throughout to make our client more relevant in the digital, always-on era.
Web design visuals
For us, first impressions are absolutely critical to establishing positive user relationships online. If your tailoring website doesn’t match up to your in-store standards, then it’s a huge red flag for first-time customers.
With our design brief, we approached this project with one idea in mind: this website would need to have all the benefits of a traditional, conventional tailoring business website – with all the modern features that successful websites depend on.
It was all about mixing the old with the new, to create something extra special.
Traditionally speaking, several design elements across this website adhere to conventional, high-quality tailoring websites. First, the serif typeface, helping to evoke a familiar, respectable and professional atmosphere for our online users.
Second, the colour palette. Naturally flowing from the company logo, this purple colour scheme is the perfect way to connect to customers who want to feel that familiarity while browsing across a traditional tailoring website.
Affordable and modern web design for your business
Taking these traditional elements, we combined them with our usual blend of modern features to give this website the look and feel that a professional tailoring company needs to compete online.
First, visually, we went with minimalist layouts supported by banners that can breathe, which all house content in a way that gets you clicking. What this does is open up the website and allows content and navigation buttons to be seen easily, rather than be suffocated by unnecessary clutter.
Second, with black-and-white images supporting copy and other design elements, we’re really giving this presence a timeless and luxurious feel that customers want and expect in a professional business.
Third, navigation itself. From the stick header to clear and visible call to action placements that adhere to the colour scheme, it’s so easy to navigate across this website owing to all of the design elements combined, from the minimalist layout to the enticing copy and call to actions.
Now IM Tailor Studio have a website that is both forward-looking and traditionally familiar.