Keeping time with cutting-edge design
Naila’s Collection is all about helping people look – and feel – their best. Ever.
Believe it or not, we’re a bit like Naila’s Collection. Only we don’t sell watches, shiny bracelets, or earrings. Instead, we build websites that look – and feel – good.
Because creating those special, unique moments is only made possible with delicious design and an interface that guides users to where they need to go, every time they visit.
That was the guiding principle our Ecommerce website designers stuck to when they got busy creating this bespoke site for our client.
Want to find out more? Have a read below to see what else they got up to.
When it comes to designing websites, we love nothing more than creating compelling design that brings out the best in businesses. For Naila’s Collection, we had a clear plan of what we wanted to achieve: a website that translated all of our client’s values and implemented them through a design that made customers feel at home.
Colour palettes are really an opportunity say who you are as a business – what values do you hold? How do you want users to feel when they land on your website? And what kind of message will colour communicate for you? In a world where competition is at its greatest online, getting this right becomes more important every day.
Taking the time to really get to the bottom of what made our client tick allowed us to get a good feel for what would work best in line with the design brief. With this in mind, we knew we were aiming for a design that was clean, stylish, and luxurious. But most of all – we wanted this design to resonate with target audiences – those who were most likely to spend time on the website and eventually make a purchase.
Design on our client’s homepage – and elsewhere – achieves all of this and more. From the soft gold colour palette, to the black and white backgrounds, this design just oozes sophistication, style, and professionalism. These are just the right kind of values we wanted this design to invoke.
Following on from this, we thought about how we could continue to reflect the right values in our client’s design. The above-the-fold area is one of the most important areas in which you have a limited time to captivate audiences. For this reason alone, Naila’s Collection is everything it should be: modern, clean, and inviting.
Our customer-focused design says everything it ought to about our client, and ensures customers get the right signals. Our next step was making sure the user interface was in order. Without inspiring design and an intuitive interface, the user experience is non-existent.
Making it as easy as possible for customers to browse products, find out more about our client, and purchase whatever they need, calls for an interface that’s client-focused and simple.
Keeping product boxes clean, consistent, and minimal meant we could showcase what truly matters – the products. And, what’s more, we even made it possible for customers to view latest products as well as use a search option to quickly find what they are looking for.
Once customers have browsed everything they need to, they can easily review their products by going to their account from the top menu. Here, customers can delete items, add quantities, and review product information before making that purchase.
All of these interface features have been built with the customer in mind. It’s all about anticipating their journey, and ensuing we have everything in place to facilitate that. Naila’s Collection is a website that not only has appealing design, but is a website that works and displays the relevant information at the right time.