Dancing our way through stellar web production
Body popping, toe curling, and pirouetting their way from Runcorn is Centre Stage School of Dance. Our all singing and dance client focuses on providing professional tutorship to children – from 3! – to grow their confidence, self-esteem, and love for the arts.
Experiencing success from local to nationals, it was time to ramp up their digital presence.
And that’s where we came in. We’re not saying we’re gifted dancers – but we know how to put together website production.
Have a read below to discover how our design wizards created this dance school website.
Keeping with Red Website Design tradition, award winning clients need websites that do more than display services. They need to inspire, encourage action, and perfectly represent the brand.
Our Centre Stage School of Dance website has design that oozes all things lights camera and action – from a visually-stunning colour palette to a high-impact interface that gets people clicking.
The purple and white colour scheme, for example, reflects beautifully the dominant branding of our client’s business – and leads customers through a design that’s familiar, consistent, and vibrant. Everything a dance website deserves, and more.
Keeping user attention is our thing, and we made this happen with engaging images, content display containers, and rounded icons that spell forward-thinking, clien-focused design.
Away from the homepage, website visitors can enjoy clean above-the-fold media, sleek icons, and familiar design to push the story forwards.
The end result? Website design that propels a dance company’s website to new heights.
Having web design that inspires is great – and it’s only possible thanks to interfaces that make for successful experiences.
For our client, we had to bear in mind that customers who visit this website are looking to get their hands – and eyes – on services relevant to them.
This all meant displaying design and content on an interface that interacted best with customers who need answers to their questions.
The importance of the home page really comes into play here. And with homepages experience high bounce rates aside from checkout pages, the need to make it customer friendly, engaging, and unique was never greater.
To make our client’s clients journey successful and fulfilling, our designers have anticipated user intent and have design in place to serve that. Above-the-fold, for example, features a lovely, full-width image with an intro title, perfect for getting to know visitors better.
And when they scroll down, they can immediately learn more about our client and what they stand for.
Not only that – thanks to a stick header, online visitors are never more than a click away from their desired next page.
Building Website Reputation
One of the most important ingredients to online success is having a website that is optimised for displaying – and building – your reputation for whatever it is you do.
This can be done in several ways – from testimonials to galleries.
When combined, having features like these go a long way to building your social proof.
For our client, we’ve achieved this in two ways: a social media widget as well as a gallery.
So, when customers visit our client’s website, not only can they view Centre Stage School of Dance’s productions – they can easily follow and keep track of their latest activities on social media, too.