Helping you take back control.
Gaelle has one objective that motivates her every day: helping others realise their health goals – however big or small – and transforming them to become part of an ordinary lifestyle.
This means pushing her clients to reach their full potential, and helping them take back control from day one.
Now she needed a website to house her personal training services; a clear, digital space that had everything her clients would need.
So what were we waiting for?
Have a read below to see how we worked with Gaelle to produce the all new gaellejdfitness.com: accessible, responsive, contemporary, and energetic.
If any design package is to reflect Gaelle’s core branding wonderfully, it’s this one. The black and green colour palette immediately transports you to a world of cutting-edge sport, ensuring this digital environment is one that is relevant and aligned from start to finish.
And this colour palette works great with the white font text too, bringing out information when it matters, wherever customers are.
But it’s the personal opening image that lies above the website fold that does it for us. Not only does this help create a much more personalised experience – visitors are able to know straightaway who’s behind the branding.
Logos are great for pushing your branding even further. This one is not only aligned to the dominant colour scheme; it encapsulates our client’s services brilliantly. All in one place.
Throughout, you’ll notice important headers in green text, too, helping Gaelle make sure she gets the word out on people’s devices.
UI – User Interface
With great design, you need even better UI. A user experience needs to be there to respond to users when they need it most. And we’ve ensured Gaelle’s does that.
Every page is accessible and easy to navigate across, with amazing CTAs that are on-hand for when customers need them most.
By utilising a sticky header, visitors are never more than a drag of the mouse from their next destination. Easy.
Take the About Me page, for example. Not only is this a great way for prospective customers to become acquainted with Gaelle – but customers can see exactly where she’s located thanks to the Google Map widget, and can then find out more by engaging with the CTA that’s further down.
And have you noticed the 7-day-trial section? Here, visitors are able to interact with our client’s services even more, and are guided with a step-by-step process to make their journey that bit easier.
Testimonials & Blog content
It’s important you get the word out to the world. Our testimonials page is great for showcasing the best of our client to her clients. And it’s even better for social proofing – letting your services do the advertising for you.
If you want Google to love you, it’s a good idea to start investing in a regularly updated blog. This will become a source of content for your followers online, and will propel you to expert status. It’s also good for SEO purposes. Google will soon love you for providing users with original, relevant content.
For our client, this blog post can do anything she wants it to. Whether that’s providing fitness advice, or her latest news.
Another great way for you to remain relevant and resourceful to your followers is having an updated FAQ section. Customers can save a lot of time and energy by consulting one of these – and it’ll help your branding become even more personal and committed.