Smart Power Electrical
Electrical vehicles are the future of getting around, and Smart Power Electrical are the team helping to make it happen.
As a contractor for electrical charging units, our client has grown a reputation for providing excellent customer service to market sectors from local authorities to giants such as Tesla. To get ahead of the game, they needed a brand-new website.
Our team of web designers were on-hand to make it happen – read below for more.
UK web design for your business
When our team of trained UK web designers aren’t scrolling through Twitter, they’re designing low-cost websites for new and old businesses, helping them promote products or sell their stuff.
But these things don’t happen by themselves, and they certainly won’t happen on a website that fails to fulfil fundamental web design requirements. For our client, stunning visuals and functionality were integral to assisting visitors and their journeys.
Web design is all about how a website looks, feels, and performs.
If customers aren’t impressed with your web design, they probably won’t bother clicking and converting.
When Smart Power Electrical submitted their brief for a professional, sleek, and modern web design, our team knew just the right recipe for success.
On the homepage, users are greeted with a minimal interface. A white and green colour palette, sans serif font, and plenty of white space are just enough to evoke the right kind of values. Scrolling down you’ll see call to actions laced in this colour palette, coloured content banners and a sticky logo/navigation bar to keep you in the know on the go.
Speaking of the navigation bar, you’ll easily find what you came for thanks to the slick drop-down function and pages clearly labelled by category.
And on each and every one of these secondary pages, you’ll appreciate design consistency, with a clean opening header image, video content, and contact banners featuring semi-transparent images to give this website the look and feel any modern website deserves.
Because keeping things simple is what we’re all about. Customers aren’t looking for websites that bombard them with content; our team of web designers instead opt for clarity and conciseness. It’s why they went for centralised text on white backgrounds and accreditation logos to break up content and support our client’s authenticity.
Our affordable websites boost your online reputation
Speaking of authenticity, having a website design company build your website helps you to strengthen your online reputation ten-fold.
For our client, our web designers included a ‘news’ page, making it easier than ever for customers to stay tuned to all the latest industry knowledge and help inform their purchasing choices.
And not only that, the accreditation logos from industry experts and organisations you see dotted around the website help cement our client’s social proof status.
You see, you can have the greatest looking website in the world – but if it fails to help customers do what they came to do, you might as well scrap the whole thing. It’s why we focus so much on producing user-friendly contact us pages. For our client, this one remains simple, on-brand, and optimised for client engagement.