Tanti London is more than a clothing line – it’s a lifestyle. Curating the finest threads on offer, they inspire those who want to do more with fashion than look the part.
Our client manufactures a range of high-quality headgear for clients who are seeking their next fashion statement. By utilising the best fabrics and the sharpest industry knowledge, Tanti London have their fingers on the fashion pulse – and know how to deliver.
Tanti London’s digital presence is all about delivering the best design to their target audience: young, trendy individuals who enjoy expressing themselves through the best urban fashion has to offer.
With this in mind, we got to it. Filling Tanti’s website with a compelling black and red colour palette, our client’s values stand out straight away: sharp, contemporary, and loud. Perfect for making the right fashion statement at the right time.
From headings to call to actions, deep red on a luxurious black works perfectly for our client who are looking to resonate most with their intended audience. And coupled with stylish images featuring the product on offer, it’s a winning combination: you can’t miss it.
When customers spend more time on websites, the chances of conversions increase. On-site action is the key to all this; customers must feel in control of their navigation, and websites must be built with their journey in mind. This is why maximising the appeal of websites through eye-catching design is so important.
The home page
On the homepage, our designers wanted to open up the space available to users. By making the most of white, or in this case black, space, it’s actually easier to foreground what matters. When users land on this homepage, they can appreciate a large, high quality slider – fitted with inviting CTAs – which immediately features the product on sale.
Scrolling down, short informational content is presented in-line with the brand’s colour palettes, and there’s even another product image banner where customers can click through to the full product range if they missed the opportunity to do so earlier.
Immediately below this, a ‘latest products’ reel keeps our client’s most recent designs at the front of user navigation. And finally, at the footer, customers can make the most of their digital relationship with Tanti by ‘staying in the know on the go’ – a subscription CTA banner.
The customer journey
In case you haven’t noticed yet, anticipating – and serving – the customer journey from start to finish is our priority. And we do this with on-brand design that fulfils your values and vision.
Design and the navigational experience need to work hand-in-hand for a complete and successful user journey. When the customer journey is built to accommodate habits and preferences, customers will find it easier to browse, buy, and recommend.
Thanks to a hamburger menu layout, we’ve stripped back and gone minimal. This way, customers can head straight to either the product range or the about us – from one click.
On the product range itself, a tidy brochure containing a familiar design aesthetic helps users find what they need.