Getting a good education is one of the best starting points you can have in life.
But navigating the complex world of education – for both parents, children and educational institutions themselves – sometimes requires a helping hand.
Enter Education Wheel, an education consultancy in London. From advising parents on enrolment to helping schools and colleges with marketing, they make education work for you.
When they wanted a new website, they came to us. Here’s how we got it done.
Web design interface
Our client informed our website designers they wanted a minimal design interface to both display services and inspire users to use their services. If our designers were going to get close to reaching these goals, they needed to take an educational consultancy website and make it brilliant.
Web design would need to both communicate services clearly, and have appropriate navigation tools in place to promote and encourage further on-site action – whether that’s filling out the contact form or simply returning time and again.
Landing on Education Wheel’s homepage, it’s clear to user what they’re all about.
The moment you arrive, a deep green and white colour palette compliments the subject matter and gives this website the right energy it needs. Green is a tremendously positive colour, and one of the most receptive to humans.
Working in partnership with the colour palette is the modern typeface itself. Josefin Sans, created by Santiago Orozco, has beautiful Swedish design and a raw energy which runs through the website. Perfect.
Onto design itself, and we have a website which balances content and white space brilliantly.
The top of the page – referred to as the above-the-fold are – contains both a large opening slider and introductory text for web visitors to take advantage of.
You’ll also see two nicely rounded call to action buttons (set in green, of course) which are on-hand to whisk visitors away to the services and contact page.
These are perfect for either returning visitors who know where they need to go, or first-time users who are looking to contact our client quickly.
Scrolling further down, users can see a small introductory section, before viewing a services banner underneath which is supported by brand-related images.
Next, we have a unique content banner displaying our client’s partners and associations, including their respective logos. Displaying who you’ve worked with in the past is an effective way of sealing your services and providing users with a rapid acknowledgement that you only work with trusted partners.
Finally, we have a contact call to action banner supporting the footer of the website, foregrounded by a green call to action set over a semi-transparent background which takes the same image as the image slider right at the top.
For this client, the services page is acutely important. Designers needed to make information accessible and visible from when you land.
By presenting information in a chessboard fashion, having icons, list-like content and engaging images, they were able to bring our client’s services even closer to their customers.