UX & Navigation
Being a website scientific in nature, we thought a crisp, free-flowing website would be perfect for visitors and target audiences alike. We’ve opted for a minimalist, functional, and easy-to-use webpage.
Upon landing on the homepage we’re met with a slider that transitions several brand ethos titles: ‘Integrated Thinking’, ‘Generating knowledge’ and ‘Improving Productivity’. Below each are call to action buttons that, when pressed, direct the viewer further down where they can view products and services.
This is set out using a triple column system that each has its own image
By doing this, we’re able to ensure information remains digestible and concise. You’ll find that the content throughout our client’s website is not inaccessible to the public, whilst still appropriate for key target audiences in the industry.
A great feature we’ve added beneath this is the brochure call-to-action button, allowing visitors to quickly access more information relating to the products available.
Allowing people to become familiar with your business works wonders. For our client, the ‘About Us’ page does just that – and goes a long way to making visitors feel welcome.
We worked closely with our client to ensure their needs and preferences were met right from the design brief itself.
Creating a professional and visually-stunning website for our client meant that we had to keep colours clean and soft on the eye. We also had to think about what’s relevant and appropriate for the industry and target audience.
With this in mind, we went with a sea-blue (#1991d9) on a clean, white background. The end-product is one that is consistent in design, and one that reflects values of purity and cleanliness.
Images were carefully chosen to reflect our client’s branding, and support content throughout.
It is estimated that there are just shy of 3 billion active social media users. Tapping into its potential is a must if you want to remain accessible and relevant. The social media widgets on our client’s website help them to do just that, making it easier for people to stay connected
It’s great to be able to bring a client’s vision to life. See what we can do for you.