Celebrated in Nottinghamshire every year since 1994, the Earth and Fire Ceramic Fairs is one of the UK’s most famous ceramic events, bringing potters, collectors, and ceramic fans together from all over the world.
To help generate publicity around the annual event – and to have a centralised digital platform to share content – Earth and Fire needed a website. So, they came to us. And we got it done. With a new website, Earth and Fire are now able to personalise their digital presence and get the word out about the fair. Perfect.
Arts and crafts web design
Our team of UK web designers love nothing more than getting stuck into a new web design project.
Designing arts and crafts websites is a real opportunity to put their creative juices to the test and create something that reflects the customer behind the design brief.
For Earth and Fire, all this meant crafting a stunning website that would enable them to take control of their website and to dish out content in a way like never before.
Thanks to our easy-to-use content management system, they are now able to manipulate web content as they see fit, and to keep users up to date with the latest news and announcements.
But to attract these customers in the first place, we’d need to build an interface that gets people clicking.
Web design: visuals
For us, web design is all about creating unique experiences for online users using the right digital and design tools to spark curiosity, engagement and clicks.
From front to back, this website is built from design that gives it personality – a feeling that you see right across each page.
The first thing you’ll notice is how airy, light and spacious this web design is, helping to create just the right mood for an arts and crafts client.
We achieve this in several ways.
First, the colour scheme.
With a baby blue, white and black colour scheme, it gives the website a natural, clean personality on which to house content. You’ll see this palette in the logo, too, and across the website’s call to action navigation buttons and headers.
Second, font. By mixing sans with serif, we’re able to keep headers clear and visible while keeping main areas of content legible and easy to read.
You’ll also notice that these typefaces are quite thin and small, helping to achieve a light and airy finish.
Finally, we kept content and other design features to a minimum. What this does is let the website breathe and gives customers time to take in content.
We’ve worked with white space to help images and other call to actions stand out, helping to make for a much more seamless design experience.
Web user navigation
And speaking of user navigation, our web designers made sure this website helps customers find what they are looking for with ease and simplicity.
From the clear navigation header to service pages that are minimalist and user-friendly, we’ve hand-crafted a user experience that is both rewarding and visually pleasing, matching the look and feel of this website from start to finish.