UX & Navigation
Landing onto our client’s homepage, we are met with a half-transparent slider that features two dentists practicing at Charing Cross. The title is aligned nicely below the logo and is in matching colour, too, encouraging brand ease of association.
Whenever we design a medical/healthcare website, simplicity and clarity are two central themes that drive our overall strategy. Our client’s website is seemlessly navigable, clean, and coherent – qualities that reflect our client’s values and ethos.
‘We pride ourselves on the quality of care we provide and our attention to detail.’
Our client’s branding and central mission is ultimately absorbed and reflected by design that embodies trustworthiness and transparency.
At their heart, medical providers exist for the community. For this reason, you’ll notice that Charing Cross Practice’s website also serves as a resourceful hub of dentistry-related information, accessible to those who are either anticipating treatment or looking to find out more about specialist procedures.
For example, pages on Endodontics and Prosthodontics inform visitors and address any concerns they may have.
Helpful images accompany this kind of content, too, making information more digestible for visitors.
Engaging with your Community
Engaging with the community around your business helps personalise your brand and presence. You’ll notice a ‘Latest News’ on our client’s website, introducing the staff to the public, as well as relevant news and updates relating to the surgery. Here, our client can keep their clients informed, and is a perfect way to display important FAQs.
This leads us nicely onto the ‘Team’ page.
Accessibility is crucial for effective, personalised branding. This is especially important if you are in the healthcare industry, where the public expect that kind of transparency before receiving treatment. It’s all about building trust, and, if you can encourage this from the start through digital channels, it makes for a better relationship with clients.
Getting colour palettes and design features right are crucial if you want to keep your branding consistent, noticeable, and digitally-friendly. We’ve opted for a clean, sophisticated finish through the website that has our client’s voice running right through it.
The blues, greys, and whites are everything you’d expect from a professional medical provider.
They’re easy on the eye, too, and work perfectly with the Ubuntu typeface – leaving a design that is professional, subtle, and reliable.
It was great to be able to work with Charing Cross Practice, and we love to see them doing so well. If you want to see what we can do for you, get in touch today.