Helping you dance your way to online success
Pirouetting and heel-turning their way onto the dance floor is Dartnell Dance Academy, a children’s dance school based in Maidenhead, Kent. They offer a comprehensive dance curriculum, helping to encourage children’s passion for the arts.
Whether they want to pursue a career in dance or not, our client is all about providing a safe space for children to express themselves. Their mission is to give every child the chance to shine. So, it was up to us to do the same with their website.
There was only one thing to do. Our team of web designers rolled up their shirts and got to it.
Website Design and Interface
Dartnell Dance Academy are undeniably proud to provide a space for children to fulfil their interests in dance. We needed, therefore, to build a website that truly reflected this attitude and did our client’s passion justice with a fitting web presence.
Fun, vibrant, and open. These are our client’s values. And design needed to communicate this.
That’s why Dartnell’s website is covered in bright blue titles and call to actions. And thanks to a clean white background, content is brought forward for users to read.
And with a no-frills typeface, users can really benefit from an engaging and relaxed atmosphere.
For us, successful web design means building a presence that makes it easy for online visitors to navigate and locate the relevant information they’re looking for. After all, if visitors can’t make their way around a website – they’ll leave. Poor website design pushes customers away – and we’re not about that.
For our client, our homepage is refreshingly modern, utilising white space when necessary to help open up the presence and invite visitors in to read more.
For example, a large opening slider featuring two dancers is foregrounded with a title and call to action, and encourages you to scroll down for more. When that happens, you are greeted with small mission statements, accompanying content, and amazing images of their dancers doing what they do best.
And from here, you can easily browse their services thanks to clear call to actions.
Want to see what other customers think about our client? Now you can, thanks to a testimonials container immediately underneath the services section. Clearly, we’re all about designing around the customer journey – not against it. And it’s this way of designing websites that make us a winner with our clients.
Away from the homepage, web design stays true to our client’s values. Header sliders continue to give this modern website a creative feel, and users can browse a wide selection of images positioned around content.
Making it easy for online customers to get in touch with you is an invaluable ingredient for a successful website. If customers aren’t able to get in touch – or if the process is made difficult – they’re not going to bother.
For websites, it’s especially important to have design in place to facilitate good customer service.
And thanks to an optimised contact page, they can.