Bright Origin Nursery
Bright Origin Nursery are a preschool that prides themselves on shaping the minds of little ones, ensuring they get the best start to their education. Based in East London, they offer a diverse curriculum to ignite the fire of curiosity in children from the ages of 2.
To make their life-changing educational services more visible to parents in London, they needed a website – but not just any old website. They required a low-cost, high-quality, and no-nonsense website. So, they got in touch with our team of web designers to get it done.
Have a read below to see how.
Websites that are successful – whether they are for nurseries or for bakeries – are the ones that contain appealing visuals from front to back. Why? Because when visitors enjoy what they are seeing, they are far more likely to continue their journey and learn more about you and the business.
When web design visuals – from colour palettes to graphics and type face – are implemented considerately, the overall presence of the brand is vastly improved, helping visitors to convert and feel comfortable on your website.
For Bright Origin Nursery, our designers knew they wanted to build design right around our client. Bright visuals and a friendly atmosphere would be the perfect combination to represent their values and to evoke the right attitudes when browsing.
To get off to a good start, web design is carried through by a warm and funky orange, white, and green colour scheme.
This natural combination immediately sets the right tones – fun, friendly, and inviting.
The way websites communicate information to new and old visitors is crucial to improving online relationships. For Bright Origin Nursery, a crisp white serif font over the soothing orange background helps to deliver information in a unique and engaging way. Elsewhere, content remains concise, personal, and informative. Just how it should be.
Web design and usability experts such as Jacob Nielsen consider the website’s homepage the most important. And they should be; they’re often a visitor’s first point of call with your business. When we meet somebody for the first time, we consider first impressions to be the most important.
For websites, the homepage is where impression are made – it’s where, realistically, customers will decide whether they like you or not.
That’s why our web designers built a space that’s full of positive energies and welcoming visuals. From dynamic call to action buttons, banners, and dashed-outlined images, the end result is a presence that feels fun, relaxed, and still professional. Lovely.
There’s not point having web design you’re proud of if visitors can’t do anything with it. Successful web navigation packages up a website’s design and delivers it to users on a usable, interactive platform to fulfil tasks.
How visitors interact with websites is really a question of how much they can benefit and take from their experience.
For our client, we wanted to make it as easy as possible for users to find information, get in touch, and learn more about the school. From responsive navigation headers to anticipated content, this website serves users from start to finish.