Fourline Integrated Services is a leading procurement and supply chain management specialist with offices located in Nigeria and Ghana.
Ensuring needs are met, Fourline is one of the Africa’s leading procurement companies with a reputation for their creative approaches to supply challenges. They required a new brochure style website to display their services and compete online with a brand-new digital store front.
Supply chain web design
Come to think of it, we’re a lot like Fourline. Only, instead of bringing creativity to the supply chain world, we prefer to stay in the web design lane. For over 13 years, we’ve worked with a range of clients from supply chain management to healthcare and engineering.
In each project, we’ve delivered high-quality, affordable web design services to help them get ahead online, reach more customers, and sell more stuff.
With a website from Red Website Design, you get to look the part online while looking after your bank balance. For Fourline, our web design wizards knew exactly what they wanted to achieve with their latest web design brief.
They wanted a modern, inviting, and sleek digital interface that came with the full trimmings.
Entering this website, it’s easy to see why this website looks the part.
It could be the energetic colour scheme – a combination of blue, white and black.
It could be the opening, above-the-fold image which appears on every page.
For us, it’s the design layout itself.
It’s minimal, expansive and inviting, owing in part to the role that white space plays. By not having content in some areas, we’re able to foreground the content that does matter.
And all this helps to highlight other design elements – such as images, content icons and call to actions buttons – which makes for a much more productive user experience from the off-set. Perfect.
Moving on to each page itself, we were set on ensuring design consistency throughout. This meant having similar layouts and titles to aid navigation.
Nobody likes nasty design surprises, so it was crucial we made sure that each page felt at home and in the right place.
They key to a successful user experience is an interface that is built for and around the user.
It means anticipating what they want to see, and serving content right there and then.
For our client, navigating across this website is easy because of the design layout itself.
Each web page remains clutter-free, concise, and within easy reach thanks to call to actions and the sticky header.
In short, this website is easy to use because design does not get in the way of functionality. This way, visitors are able to get on doing what they need to do – all without becoming distracted by design that doesn’t serve to help them.
From front to back, this website is refreshing, customer-centred and inherently modern. Not only is it easy to use, it looks the part.
With a new website interface, Fourline can take on the world – and reach the world, all on an interface that is built for and around their customers.