We all need a bit of TLC every once in a while.
For J & J Foot Clinic, this means offering professional feet relaxation and care services, ranging from pesky in-grown nails to callus removals and everything in-between. Based in Leamington Spa, Joanne and Julie have a passion for taking care of what takes care of us – our feet.
These days, it’s not quite enough to have a standalone practice in the health industry – you need a website. That’s where we came in for J & J Foot Clinic. Take a read below to see how our designers tackled their brief.
Web design and interface
When our web design wizards received their brief from our client, they immediately knew they wanted their design to fulfil two goals: to represent and communicate our client’s values, and to inspire user engagement across the whole of the website. Our websites don’t just look pretty – they encourage on-page action to facilitate and boost conversions.
When it comes down to it, your business’ values are what drives your business. Values give you a reason for existing in the first place, and motivates you to reach the right people at the right time, with the right services on offer.
For J & J Foot Clinic, our designers did what they do best. They built our client a low-cost, high-achieving website that does far more than tell people what they do; it helps them to do it better. Without spending a fortune.
Homepages are where users’ impressions about your business website are formed.
And with less than 8 seconds needed to capture that attention, we knew we didn’t have much time. For this reason, our client’s homepage had to impress.
With a leading classic blue and white colour palette, our client’s visually pleasing aesthetics are solidly in place as soon as visitors enter.
But it doesn’t just stop there. You’ll also find a huge above-the-fold opening slider, engaging call to actions, and minimal design icons accompanying service text to diversify content from start to finish.
By having such a balanced design presence, we’re able to inject our client’s interface with a breath of fresh air for new and existing visitors – both for the mobile and desktop experience.
How a low-cost business website can boost your reputation
When business websites aren’t displaying services, products, or communicating your story – they’re boosting your reputation.
With a business website, you’re able to market you and your business like no other. For our client, this was achieved not just in visually engaging design, but on the testimonials and about us pages. Here, users can develop a more personal relationship with our client, in turn assisting with their business growth.
And thanks to high-quality images and accreditation logos, our client’s reputation is boosted further by reassuring visitors of their legitimacy.
Building winning website design is just what we’re all about. Ready?