Every once in a while, a human invention changes the world.
And, let’s face it, making stuff has always been a human instinct. So, whether it’s the spinning jenny or the spitfire, human engineering has the ability to disrupt the planet like no other. And when it comes to car manufacturing, the Land Rover’s Defender has done just that.
As a staple of modern British engineering, the Defender has revolutionised everything from the military to the way we travel. The Last Defender, a client spreading the word about the amazing vehicle, needed a new website to get the word out,
For Last Defender, our team of designers created a website that is customer-friendly, visually pleasing and, at its core, functional. Not only does it look good, it ticks all the right boxes when it comes to helping users get to where they need to go, and do the things they need to do.
By crafting this kind of web design for our client, they’re better able to communicate their values and assist in their clients’ customer journey—everyone’s a winner!
As with every other website we make, getting the homepage right was crucial if we were to capture user attention and engage on-site activity.
Visual design enables web designers like us to translate values and expression through visual stimuli, such as colour palettes, typeface design and other colour elements.
And nothing quite says Land Rover better than a military green and white combination, seen right across the web interface from the logo right the way to the typeface colour and call to actions.
Working in tandem with this colour palette is the typeface itself. Naturally, we went with a Special Elite typeface, injecting this interface with an analogue, vintage typewriter edge perfect for the subject matter and for conveying the right moods.
It’s no secret that for websites to be effective for its users, they need to work. We don’t just mean they need to load and have working links. We’re talking about displaying relevant links, call to actions and dynamic functions in the right place, at the right time.
It’s all about ensuring users can get to where they need to go, all without faffing around and all without bouncing.
For Last Defender, our designers kept things minimal on the homepage. Taking up the whole homepage space is a high-quality slider, containing both introductory text and call to action buttons.
Immediately above, we went with a centralised navigation bar clearing outlining navigation pages where users can go to next.
And on each service page, whether it’s the contact page or about the vehicle itself, design remains consistent and on-brand, helping users scroll through their journeys from start to finish.
Keeping things fresh and different is what design needs to do to create a more versatile and unique user experience for each user. That’s why our client’s visitors will also be able to enjoy a selection of high-resolution images to accompany content and other visual elements like content banners.