Look fierce. Spend less.
When it comes to fashion eCommerce web design, we’ve produced a stunning finished look.
Beauty Bargains London do what it says on the brush – they source low-cost, high-quality, fashionable cosmetics at affordable prices. What more could you want?
And why? Because they believe looking your best shouldn’t cost you an arm and a leg. And we believe in making it happen for eCommerce businesses like BBL. So, when they got in touch with our web designers to build them an affordable eCommerce website that sells, we couldn’t wait to get started.
Have a read below to see how we took this design brief down the catwalk.
Web Design & Interface
As with any eCommerce web design, we make ours powerful, client-focused, and simple.
Because for eCommerce websites to succeed, they need to have great web design. And we already know that web visitors are far more likely to spend time on, engage with, and buy products on eCommerce websites that are not only visually appealing – but functional and practical, too.
When our web design team set out creating this affordable web design for our client, we wanted to create a bold, confident, and contemporary mood. So, after liaising with our client, we got it done.
From front to back, this web design is guided by a dominating black and white colour palette.
And for navigation links, headers, and interactive features, you’ll find a gorgeous dark gold colour – perfect for giving off those all-important luxury vibes!
When it comes to online fashion web design, black and white cuts through the noise and gets seen. And not only is it great for the visuals – by selecting a neutral black and white presence, we’re able to completely foreground products on display without interrupting their colours.
As you can tell, creating modern and fashionable websites is kind of our thing. And to help us push this further with our client, we included several other design features.
Having a clean Montserrat font laced in gold, for example, is the perfect way to communicate information to web visitors.
Away from the homepage, web design remains consistent, structured, and clearly legible for visitors who want to access what they need quickly.
The finished product? A web interface that has all the design features in place to accommodate and support the customer journey from start to finish. That’s affordable web design, done the right way.
Website User Experience
And thanks to the right web design, we have the right user experience.
For business websites – especially eCommerce ones – developing a positive user experience is crucial for success.
The user experience is, you guessed it, everything to do with how users navigate and experience your website. Positive user experiences come from fast loading times, good content, and web design layout that serves customers what they need – when they need it.
For our client, getting the user experience right was hugely important.
That’s why we created sticky headers, a minimal homepage layout, and ensured call-to-action buttons were appropriately placed throughout the website.
And getting the user experience right would come from ensuring this eCommerce website performed as a proper eCommerce website should.
We’ve worked with several eCommerce plug-ins to deliver an eCommerce web platform that displays and sorts catalogues by products, pricing, and popularity.
And with a simple basket functionality, customers can add whatever they like and pay whenever they like.