Behind every fresh morning is a freshly delivered loaf of bread.
For over 30 years, Bradford-based Happy Bread have been doing just that for communities up and down Yorkshire. With a family business mindset and working closely with family businesses who support the local community, they’ve got a business model that both looks and tastes delicious.
They were in need of a digital revamp, and we were more than happy to deliver it. Here’s why we loved working on this one so much.
With a new website, our client doesn’t just deliver the goods in the form of freshly baked loaves. They deliver a web experience that helps customers find their favourite baps and order them with no fuss.
They wanted a website to house their store brochure. A website where customers can view what they need for the week. A website where they can view our client’s latest offers and news.
And most of all, they wanted a website that was simple to use and easy on the eye.
Across the website, our website designers built an interface full of engaging design and functions that work for clients, not against them.
Across the board, web design is fun and a little bit quirky. It’s incredibly eye-catching, and entirely uniform in consistency.
With a red and yellow colour scheme, we’re able to bounce off the company logo with ease, as well as drive central design forwards with colours that vastly improve the presentation of content for customers.
And with a sans serif typeface, the delivery of content remains simple, effective and legible – which always helps.
You’ll see this colour scheme across other areas of the website, too, from the navigation header to call to action and design icons. Red and yellow isn’t just a classic combination we all know and love – it’s a perfect combination used throughout the food industry.
Good news for Happy Bread’s customers – this website is easy to use. With links and navigation buttons easily accessible and visible right the way through the user journey, accessing the website’s content is easy and fast with every use.
We’re all about creating free-flowing experiences for each online customer. On the homepage, our designers wanted to make sure that users could not only access the information they require, but quickly make payments and orders.
That’s why, underneath introductory content and relevant images, we added a call to action to take users directly to the orders login page, where they can log in and make their morning orders.
And we even added a blog page, so our client can keep theirs up to date with the latest news within the industry. Providing customers with engaging and meaningful content is a great way to add value to the user journey.
And on the videos page, customers can view our client’s latest videos on an interface that is simple at its core and easy to use on all browsers. It’s built for mobile devices, too, so customers can enjoy multimedia content on the go, at whatever time suits them.