Reliable Business Leads identifies new customers so you don’t have to.
Lead generation and prospecting means going out there and helping businesses identify new customers. It’s getting the word out about great new services that people never knew they needed. And that’s why our client are known for what they do.
For any enterprise, acquiring new customers can often be a time-consuming and resourceful endeavour. By outsourcing your B2B lead prospecting, you can be reassured that an experienced and successful agency will locate the right customer. And it can do more than you think.
It’s about quality rather than quantity here: delivering hot leads that are relevant and targeted is what RBL can bring to your business.
After witnessing rapid success in their industry, now they needed a fully-functioning, responsive digital presence to house their services and shout their mission from the rooftop.
Red Website Design were proud to work in partnership with our client to deliver what a website deserves: a unique interface that’s aligned with branding and a wholly compatible website that gets users excited.
Jump in below to see how our web design team did what they do best. Every time.
Our most striking and effective design feature here has got to be the vibrant colour hue that runs right the way through this whole website. It actually leads on nicely from the company logo, which is a lovely rainbow chart of colour.
Each webpage is the proud owner of an individual colour banner with the webpage title displayed at the centre – this is wonderful for achieving design consistency and keeps the whole branding incredibly refreshing and a delight to see.
The ultimate consequence of this type of design is not only producing a visually pleasing digital space – it works amazingly well at curating a relaxed, fun, and contemporary atmosphere that propels this branding forward.
And great design needs great typeface. With Lato we get everything we need and more: modernity, legibility, professionalism. And fun. It’s amazing how much a typeface can deliver.
Producing brilliant design doesn’t have to be difficult. By understanding our client’s core needs and branding, we’re able to reflect this in how they are represented online.
Colour is what makes this website space stand out in its natural, beautiful state. However, by utilising white space appropriately, RBL means it still inhibits all the professional qualities you’d expect from such a business.
You can’t have design without UI, however. And ours works wonders. Find out how below.
User Interface & Experience
Producing a user interface, our design team got stuck in with one objective in mind: crafting a digital space that interacted with intelligent design to help users maximise their experience.
It meant separating business logo from an aligned-right navigation menu. It meant keeping the website fold on the homepage dedicated to communicating what’s important.
It meant, above all, delivering a usability that customers don’t have to think hard about using. And this meant a minimalist layout with CTAs placed where they ought to be.
Our homepage is a winner here. When you land on the homepage, you are met with a split-menu that displays our client’s services in a simple, legible way. Learning more about our client, as well as accessing their products, has never been as easy.
But scrolling down, we can become introduced to RBL and what their mission is. And then, just like that, we can see what their starting prices are, as well as a very handy CTA that lets us jump straight to the contact us page.
And here is where the magical happens.
Contact Us pages are so important for your and your business. You need to be able to let customers know that they can get in touch – and how they can go about doing this, The solution? Contact forms that promote connectivity, rather than delay.
And at the bottom of each page is a site map with our client’s logo and social media icons for even faster accessibility. By providing this to users, their experience becomes much more fluid and user-friendly.
Intuitive marketing means crafting persuasive sales leads not through made content, but rather through happy customers who are happy to shout about your service.
These brand advocates are what personifies your brand and gets your services into their conversation.
Not only can customers provide a much more credible assessment of your product – but people are more likely to trust your product if they see it has added value to someone else’s life.
Allowing this creation of emotional brand connection can really set you up for amazing social proof. And that’s what matters in a brand saturated world.
For Reliable Business Leads, you’ll see a whole webpage dedicated to displaying what others have got to say about our client’s amazing services. This is exactly the kind of earned advertising that will get the conversation started.