Carrie Paxton is a Scottish artist working with glass, using it as a blank canvas to create shapes and detail not readily associated with flat glass design.
Playing with light and colour, Paxton’s passion is demonstrated by illustration on glass, often made with urgent marks before an initial firing then deepening detail.
We were really happy to work with Carrie when she first approached us for a website re-design. With a new website to call home, Carrie can carry on doing what she does best – while her digital storefront does all the talking.
Good web design can make or break a user’s journey. Think about it for a second – are you more likely to spend time on a website with fast loading times, intuitive design and user-friendly design?
Or would you rather spend your precious time on a website that cares little about the way a website looks, performs and behaves?
For us, the key with web design is striking the balance with web design that fulfils user expectations – but leaves them wanting a little more. Do too much and you’ll overcrowd the space; do too little and you’ll create a barren wasteland bereft of any inspiration.
And nobody wants that.
In our always-on, digital dependent world, websites are the middle-men between brands and online customers – they are where the two meet. For this reason alone, the websites we design need to inform, inspire, and drive positive user engagement and action.
Not only that – they need to serve and deliver on customers’ needs from the second they arrive. For a client looking for new glassware, they need to know that the website can deliver on that.
And all of this needs to happen on an interface that looks good, that feels good, and that honours users’ time and attention.
If there was one place that needed to hit the ground running, it was the homepage.
That’s why it was crucial that we got Carrie’s homepage just right.
Glassware is timely and offers buyers a chance to invest for the future; we’d need design to both lead the interface but let our client’s work do the talking here.
It’s why our UK web design team went with a classy black, white and slate grey colour scheme.
Not only does it look good – it allows the website to breathe.
When you land on the homepage, it’s the colour scheme that both opens up the interface and draws you in.
Whether it’s the above-the-folder slider or high-quality images of products, the colour scheme helps content stand out.
And this is crucial for a website that is built to let products do the talking.
All of this helps curate what we call the user navigation.
Thanks to the minimalist interface and aesthetic web design, users are better able to first locate where they need to go, and second to complete that journey.
Whether it’s the sticky header, visible call to actions or fast response times – this website is built for and around clients, with our client’s products leading the way.