Harley Street-based Perio Centre are all about giving you confident, brilliant, and healthy smiles. Every single day. Using state of the art technology and expert knowledge, the Perio Centre delivers periodontal and implant treatment like no other clinic. We’re a bit like our client’s practice, only we use web design rather than dental scalers to give businesses a new smile.
When our web designers received their new brief from our client, they got to it quicker than you can say prosthodontics. Take a read below to see what went into this project.
Crafting the User Experience
To us, the user experience means how visitors interact with a business and its website. When web design fails to accommodate the needs of visitors and their immediate needs, it fails to retain their attention, and ultimately their time.
First impressions matter more than ever with modern web design; we have around 8 seconds or less before a visitor completely makes up their mind about whether they want to continue.
For the Perio Centre, creating that positive, immediate impression was crucial.
When they land on the Perio Centre’s website, online visitors are treated with a breath of fresh air; bright colours, clean spaces and lines, and information delivered intelligently and considerately.
Above-the-fold is where the real magic needs to happen. That’s why, as soon as you land on the home page, you’re met with a left-aligned large company logo, a centralised navigation bar, and some handy contact details. Visitors may already know about the Perio Centre and require immediate contact details (emergency filling, perhaps!)
Scrolling down, modern design built around the client can be further seen with a large image slider and foregrounded call to actions, as well as carefully crafted content to introduce the clinic to patients.
Accompanying content, we have semi-transparent banners, minimalist icons, and images that you don’t get sick of seeing. Always helpful.
Guiding web design nicely is the colour palette.
What other way to sum up our client’s professionalism than with a cool blue and white palette that eases you into the website. And with a clean and neat serif font, this modern website retains the familiarity and class you expect from a dentistry website.
Designing fresh websites for medical and healthcare practitioners is something we have ample experience with; clarity and client-focused design are two incredibly important characteristics that need to guide content forwards.
For Perio Centre, intelligent design means the interface can respond to, and direct, the customer journey from start to finish. With responsive call to actions, clearly laid-out content boxes, and user-friendly icons, visitors are able to interact positively and do what they need to do.
Overall, with a healthy mix of competitive web design and user-friendly navigation, Perio Centre’s digital presence means that their clients can still engage with them even when they’re not in the practice. Ensuring positive offline moments like these are crucial for modern websites to succeed.
Working with the Perio Centre was a fantastic opportunity to put to use our design credentials. See what we can do you for your project today.