Virtus Care is a home care family-business striving to improve the lives of society’s most vulnerable
Operating locally in Hammersmith and across London, their guiding ethos is to offer friendly and professional round-the-clock home care to every single client. Every single day.
The home care industry is a competitive one; our client needed a new website to cut through the noise and bring their services closer to those who need it most.
So, our website designers did what they do best – they produced a brand spanking new digital presence for Virtus Care.
Here’s why we love it so much.
When landing on Virtus Care’s homepage, you really get a feel of what this client is all about: homely, warm, clean, and professional. When web design is considered carefully, it has the power to project the right values to the right people.
For Virtus Care, their homepage bears both the hallmarks of contemporary web design and web design that stays true to the brand – inviting, warm, and traditional.
For business websites to be successful, they need to accommodate the expectations of its primary audience. For our client, customers will anticipate a respectful, client-oriented presence. So that’s what we did. With large page-wide sliders, sleek graphics, and a centralised grid layout displaying services, this website is built to fulfil the needs of the modern customer.
For us, web design means wrapping up your business’ values and serving them on a glistening platter to customers.
For Virtus Care, our designers knew they wanted to curate a calm, inviting, and professional presence for customers looking for their services. With a calm yellow and grey colour palette, this presence is both professional and creative, and manages to capture just the right values of compassion and support.
It’s never enough to just have amazing web design, though.
For websites to truly excel, web design needs to be housed on an interface that helps progress the customer journey from start to finish. On the homepage, customers are immediately able to browse services, discover more about Virtus Care, and venture over to other pages thanks to the sticky header.
Making it easier than ever for customers to do what they came for is what we’re all about.
Boosting Reputation and Credibility
Having a business website means you can do more than display services; you can use it to strengthen your reputation and leverage your position in the industry to attract more customers. This is the key to promoting your overall credibility, and cutting through the noise of competition that grows every day.
Thanks to the user-friendly, accessible navigation header, customers are able to view both a testimonials page and certifications page. By presenting customer reviews and accreditation acknowledgements, both of these pages successfully demonstrate the capabilities of our client – crucial for online success. And, not just that – when customers visit these two pages, they’re never far from a contact or services call to action, helping connect and smooth out the customer journey in the process.