Avisant Consulting makes human capital work for you and your business.
Operating across the health and social, housing and residential, and executive coaching industries to name just a few, our client places their clients at the heart of their global service to help you get ahead for the future. They were already making a name for themselves, but it was time for a new website. After getting in touch with us, our web design team in Widnes got to work. Here’s how.
Low-cost web design for your UK business
When it comes to helping our clients get ahead, we’re all about building web design that leaves positive and lasting impressions on visitors. By understanding our client’s business, values, and goals, we’re better able to craft tailor-made design for success.
Because when web design works for customers, it works for businesses, too. Users have unique journeys that are directed by different intentions and goals. We ensure our web design is built around those journeys to help customers fulfil their tasks. Every time.
For Avisant Consulting, making amazing first impressions is the difference between a click, a contact submission, a bookmarked page – and a user who leaves, never to return again. And we never want that. With this in mind, our designers knew we wanted to achieve a website that was both aesthetically stunning and yet functional right down to every last link. Achieving that kind of balance means having a website that truly serves customers’ needs.
For the homepage, we wanted a bright, clear, and transparent presence for users (many of whom will be first-time visitors). As soon as you land here, you’ll immediately get a feel for this, thanks to transparent content boxes, smooth and modern icons, and a colour palette that turns heads.
We’re big fans of visual design here. For our client, it meant utilising colour to evoke the right values of professionalism and clarity. A sky blue and white leading colour scheme helps produce a reliable and understated atmosphere, while a smooth sans serif typeface keeps things modern. The way web design should be.
By breaking up white spaces, this palette works wonderfully well with other design features, such as the sticky navigation header and interactive sliders. You’ll also see this colour scheme reflected in the company’s logo and various other call to action buttons. Consistent design like this structures our client’s web design to ensure a more fulfilling user experience.
Across the rest of the website, users can appreciate mirrored design in the way of transparent background images, sticky navigation, icons, and ease-of-navigation content banners featuring engaging content to drive user action.
Need cheap web design for your business?
The website we built for Avisant Consulting is just one example of how we turned a client brief into web design that actually works. As soon as you commission us to design your website, our web designers will turn your ideas into reality with a functional, attractive website to boot. Ready? Tell us about your next project and we’ll take it from there.