When it comes to plumbing and heating, it’s good to be in the safe hands of experts with money-can’t-buy-experience.
Trading in Cobham for the last 15 years (and counting!), Falcon Plumbing are a small plumbing and heating business with a strong reputation for high-quality craftsmanship and customer service.
With a trained City & Guild workforce, as well as being on the Gas Safe Register, our client enjoys a respected and solid position in their industry.
When it was time to take their digital presence to the next step, they came to us to get it done.
Turning a design brief into a simple, user-friendly interface that customers can rely on, our website designers got to work.
Plumbing and heating web design
Design is one of the biggest pull factors for web users today.
If visitors don’t enjoy the look and feel of what you have presented to them as soon as they arrive, they’ll quickly vote with their mouse.
It’s crucial, as a result, that effective web design captures the attention, hearts and mind of users.
Not only are they likely to return to your website – they’re likely to recommend it to others.
And you know how valuable referrals can be in an industry like heating and plumbing.
Aligning intelligent design with our client’s core voice, our UK web design team knew they had to craft web design that was both attractive and actionable.
Users couldn’t just like what they see – they had to be able to do something with it.
And, initially, we were able to achieve all this and more with our colour palette.
For a heating and plumbing company, what else would users expect other than soft blues, greys, and whites?
As you can see on their website, not only does this palette naturally feed into the anticipation of users – it looks clean, open, and inviting.
This website is one that can breathe – all from selecting a colour palette that speaks to both brand identity and user expectation.
But what also allows this website to breathe is the minimalist design structure.
When you land on this homepage, you’re met with an incredibly simple home interface featuring a leading high-quality image, a navigation banner at the top, and leading copy further below.
Behind all this is our spacious white background, complemented with a blue and grey streak ribbon which follows the user as they scroll down.
And you’ll notice that header tags, call to action buttons and other content banners are laced in this gorgeous signature blue that runs across the whole website.
The result is an impressionable website that both fulfils users’ needs and delivers on services that they are looking for.
All of the above features help curate what is known as a positive user experience.
When users can easily find what they’re looking for, navigate simply across the website’s contents, and journey back and forth with ease – it makes for much more positive, long-lasting impressions.
Thanks to an accessible user navigation banner, concise copy and an interface that is both aesthetic and functional – users are able to both enjoy their time on this website and access the services they’re looking for.