The perfect finishing touch.
Candy Pampering are make-up experts helping to make their clients feel great. They offer a range of beauty services, from lip fillers to semi-permanent make-up.
To make their mark online and reach more customers, they needed an e-Commerce website that shone and turned heads. And not only that – it needed to be a convenient marketplace for customers looking for the best products.
That’s where we came in. Have a read below to see what features our web design team used to make this website special.
What makes any website so special and attractive to online visitors? It all boils down to visuals – and that means effortless, engaging design. Done right, great design can create spaces that let the brand do the talking.
For our client, who practices in the beauty and make-up sector, we knew we needed design to be beautiful, sleek, and elegant.
Only then could our client’s website resonate fully with the right clientele.
With an opaque black background, we were immediately able to send a signal to users that reflected the professionalism, style, and substance of our client.
And with a crisp, clean white sans serif font, the way information is conveyed doesn’t compromise on legibility. That’s design – the Red Website way.
Away from text and colour, we’ve made images say and do more for the website.
When customers land on the homepage, for example, they’re greeted appropriately with a large opening slider full of high-quality images. These are perfect for reflected subject matter, and are all equipped with CTAs to direct customers to where they need to go.
Away from the homepage, our signature design finish means continuing the customer journey with concise, sleek design. With no nasty design surprises, online visitors can enjoy a much more anticipated journey.
The end result? Design that’s both professional and artistic. Focused and creative.
Having all this sounds amazing, but without the right interface we wouldn’t make much of an impact.
Interfaces allow for efficient interaction between website and end-user. They’re all about creating the right kind of moments for the right kind of goals.
When we visit an eCommerce store, we expect full functionality – and that means having a seamless navigation experience to find what we’re looking for, and buy it there and then.
This was at the front of our designer’s minds when creating Candy Pampering’s website – because who doesn’t want a website experience that gets the job done?
Our client’s interface, starting from the homepage, is clear, simple, and minimal. We’re able to say – and do – more by keeping information concise and only visible if necessary. The layout of the website, for example, is presented in a way that allows visitors to learn about our client’s services and immediately view portfolio images.
We’ve also added a ‘Book Now’ widget that floats as users scroll through the website’s content, making it easier for prospective customers to start their buying journey.
Heading over to the ‘Shop’ page, customers can browse our client’s range of amazing products with the help of a streamlined product page. Filtering by product type, price, and even popularity, now customers can find their favourite products faster.
Interfaces don’t just need to serve customers in the here and now; websites need effective contact us pages to encourage further communication when the online journey has ended.
For our client, we’ve ensured this contact page has everything a user expects: an easy-to-fill submission form and further contact details, whether that’s for posting or social media.
We loved delivering a website that wows for our client. See what we can do for you today.