Diverse businesses are successful businesses.
Here to help companies formulate robust diversity strategies to align their values with the make-up of their boardrooms is Diversity Exec, a London- and USA-based organisation helping businesses pursue modern strategies for a modern world.
To help drive their model and promote what they do, they needed a new website. And not just any website.
Our UK web design team worked with our client to deliver a refreshing, modern and minimal interface to help Diversity Exec go the extra mile. Here’s how we did it.
Diversity and inclusion web design
Our websites help you say it better. Whether you own a small business or a large business, we have the right web design packages to fit around you and your goals.
Working with you, our web design team will turn your brief into a website you can call home; a place where you can really do business and get ahead.
For our diversity and inclusion client, their new website needed to be modern, inviting and bold—reflecting the very core values that gives them purpose every day.
From front to back, this website has it all—colour, functionality, and content.
All built on an interface that works, both for the business and for its customers.
As soon as you land on this website, your browsing experience is supported and strengthened by features that complete and enhance our client’s branding.
Whether that’s the bright colour scheme or the sans serif typeface, the creative use of white space or the minimalist delivery of content, this website is optimised both for the aesthetic expectation and the requirement of users to explore a website that is functional.
Our web designers haven’t just built a website that our client’s clients can use freely, though. After turning this project around in no time, we gave Diversity Exec the keys to the back end of their website, so they can swap and change content on a user-friendly content management system built around them and their needs.
With web design, we’re all about creating seamless experiences using design features and users know and love.
When you land on the homepage, a warm, minimal presence greets you as you continue to scroll and take in the content.
And thanks to a range of creative elements—from wavy content banners to rounded images and semi-transparent CTA banners—we’re able to push through our client’s content in unique ways to unique audiences.
What does a good user journey look like? To our web designers, crafting a seamless user journey is all about helping website visitors find what they need to as quickly as possible.
It could be the contact page, a service page, or simply to navigate across all of the website’s digital offerings.
It’s about presenting content in ways that encourages further on-screen activity, and enabling CTAs to be visible at all times to help get users to their destination.
For Diversity Exec, everything from the sticky header function to the minimal layout seen right across this website helps users get where they need to be.