The grass is always greener with a winning website
Behind every immaculate lawn, flowerbed, and pruned tree, is professional gardening service Avid Gardener. And they’re so much more than a cut-and-go gardening company.
Crafting spaces into perfect gardens in North London and beyond – Avid Gardener work with clients to produce gardens that are extra special. With business good on the ground – and in the soil – Avid Gardener needed to turn their green thumbs to an online presence.
So they came to us to get it done. Obviously. Our web design wizards rolled up their sleeves and got to work. Have a read below to see what happened.
When you need to communicate your ideal brand identity to your ideal customers, modern web design becomes a crucial component of your strategy. Web design grabs all your amazing values, goals, and aspirations, places them in a blender (in this case it’s our amazing designers) – and out comes a visual language that your audience can rely on.
Our client’s core ‘voice’ is providing a professional, aesthetic but functional, service that brings a sense of much-needed peace.
How could we use design to communicate that?
Thanks to a smooth grey and green colour palette, we were already off to a great start.
Blending in nicely with our grey palette are gorgeous, semi-transparent background images – with titles and hover buttons coloured with a green-grass colour to add life to the digital space.
it’s the perfect blend of professionalism and light-heartedness that works really well for a gardening company.
And not only do we have soothing colour tones – a sleek sans serif ‘Raleway’ font is the perfect way to round off a contemporary website.
Elsewhere on our client’s website, we’ve ensured design remains consistent and in-line with the design brief. With large above-the-fold sliders and scroll-friendly images gracing every page – users can truly appreciate that this presence was built for them.
We knew we wanted this website to do more than just display inspiring web design.
It had to function properly. It needed to be there for its visitors – and facilitate their chosen customer journey.
From placing service CTAs at the top of the website, to enticing mission statements placed above featured work, we’ve made this homepage fit for the future. And fit for the now.
And when users visit other pages – let’s take the services page for example – they can learn more about our client thanks to engaging content boxes, high-quality images, and friendly ‘I’m interested’ call to actions.
It’s all about building a presence that’s less clinical and more personal.
Building Your Reputation
In usual Red Website Design fashion, we’ve ensured our client can use their website to strengthen their reputation and attract even more customers.
From ‘what our clients say’ to the Avid Gardener blog – we’ve made web design work for our client.
What these pages do is more than display more amazing content – they transform this website into one that clients can return to time and time again to view content they know and love.
And it’s all made better with the right web design tools and the right industry knowledge.