Project Description

Web design Edinburgh

Gamatrition are an online retailer of healthy subscription boxes based in Edinburgh.

They required an Ecommerce website to enable them to sell their products online. Their site is built on WordPress using the WooCommerce plugin.

You can view a screenshot of their home page below.

Web Design Edinburgh
Web Design Edinburgh

Web design Edinburgh

Gamatrition are an online retailer of healthy subscription boxes based in Edinburgh.

They required an Ecommerce website to enable them to sell their products online. Their site is built on WordPress using the WooCommerce plugin.

You can view a screenshot of their home page below.

Web Design Edinburgh

First-place performance – both online and offline.

Gamatrition means delivering high quality, tailored solutions to individuals looking to lead a healthier lifestyle.

From flapjacks to whey protein, the team at Gamatrition are determined to help their clients transform their lives.

And now they needed a website to get the word out and help more people than ever.

With the help of an amazing eCommerce website, they were able to do this – and more.

Take a closer look to see how design, interface, and user-experience have worked together to produce a high-performing website.

Design

There are two words to sum up what this website embodies, and they are positivity and efficiency.

These were the driving words behind this website’s unique design, and our design wizards made sure they produced something visually stunning as well as inspiring for Gamatrition.

When landing on the homepage, the entire above the fold is occupied by an engaging, high-quality image. On top of this we have the company logo, and their brand mission – perfect for introducing the online visitor to their next favourite nutrition brand.

To take the overall design, we’re woken up with a modern, positive colour palette that runs seamlessly from start to finish. And with slick icons and push buttons, design here is contemporary through and through.

We’ve also placed several eye-catching icons across the website to accompany text; these are all consistent with the design brief as well as focused on what really matters: the customer.

Scrolling further down the homepage, users can enjoy more versatility when it comes to the design. For example, the bottom three-quarters of the home page is filled with a sleek black background with accompanying brand-centred images and a crisp white contact us form. It’s this sort of stuff that gets us excited.

User Interface & Experience

Without an intelligent interface, though, design ceases to hold any significance for our users.

That’s why our design team built an effective interface that guides visitors from A to B quickly and easily.

On the products page, for example, customers can quickly discover more about why our client’s products are so beneficial. And, what’s even more amazing – when they click on a snack bar, for example, they’re led to a table full of useful information like nutrition values and weights. This makes it so much easier for users to keep on top of their intake, as well as learn about products they’ve yet to try.

And, to round things off nicely, at the bottom of this we’ve added subscription pricing CTAs to guide users to their next destination.

eCommerce

Being an eCommerce store, we knew we had to import this amazing interface and have it present in customers’ eCommerce journey.

Visitors can access the eCommerce page by clicking ‘Shop’ on the navigation bar. From here, customers can choose from 4 different snack packs. There’s also a step-by-step guide to help customers complete their purchasing journey.

For us, this was all about streamlining the customer experience from awareness to purchase. And this was done by having webpages full of useful content. One example of this is having a visual representation of heath values that each product brings. For example, on the ‘Balanced’ subscription pack, there’s a circular icon that’s split into colours (like a pie chart) to segment each value of fat, carbs, and protein.

We also wanted to simplify the decision-making process for users looking to get the best deal for them. This was done by providing a full table chart of the different subscription packages and what they include, as well as pricing.

Social proof

There are several ways we’ve been able to strengthen our client’s online reputation.

One of the best ways to do this is by running a blog page with in-depth, informative, and useful content.

Visitors will gradually come to associate our client with providing up-to-date and credible information that they can extract value from.

Another way we’ve optimised our client’s website is by uploading accreditation logos from authoritative health and well-being organisations. By involving regulated and well-known external organisations, the reputation of Gamatrition was immediately lifted.

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