Cutting-edge research that gets businesses ahead. Every time.
When it comes to research that influences policy, decision-making, and marketing strategy, ACCORD are your people. Their team is made up of qualified market researchers who use the latest analytics software to optimise business performance.
Now it was our turn. ACCORD approached us with a brief for a standard, brochure style website so they could list their services and do business, better.
We pulled our sleeves up and got to work. Have a read below to see why we like this one so much.
Website Design and User Interface
Website design is all about making a website that looks beautiful and works like a dream. Design is what your users interact with, manipulate, and use to find solutions to their problems.
If your website design fails to do any of these things, your business will suffer tenfold.
When we received the design brief for a market research consultancy, straight away we knew design had to be professional, cutting-edge, and actionable.
And this meant thinking a lot about our client’s values, unique selling points, and actionable goals. Something that jumped straight at us was the need for it to also be minimal, spacious, and clean.
And when you visit the website, it’s very much clear that this digital presence is exactly that. There are no unnecessary design elements here, nor are there any unexpected design gimmicks. It’s simple, honest, and professional – how it should be.
For the colour scheme, we opted for a dark turquoise blue, black, and grey, coupled with crisp white lettering. Design itself is also incredibly minimal, with clean containers and icons to facilitate content communication.
The end result is a digital presence that’s contemporary, forward-thinking, and customer-focused. Perfect.
User Experience and The Customer Journey
But what about the user experience?
To make this special, we had to take this design and make it work. It meant making sure navigation buttons took visitors to where they needed to go. It meant having having a horizontal services section to encourage action.
Unconventionally, we also have a hamburger menu that opens up a full page of vertical navigation buttons. This makes it a whole lot easier for users to find what they are looking for without being bombarded by text. Because nobody wants that, do they?
User experiences that are smooth, positive, and actionable make for successful business websites. How customers feel when they are using your website is a massive factor when it comes to their willingness to submit forms, download white papers, and complete their checkouts. It’s often a good idea to reflect on your own bad experiences of web navigation and how these can help inform your own website.
What is Social Proof? And How Can It Work For Me?
You might have heard this time being bounced around recently. But it’s actually a phenomenon that’s been around for a long time.
Social proof is a psychological phenomenon that refers to our individual decision-making being influenced by the majority.
When it comes down to it, there are many arguments and rebuttals surrounding the concept. But when it comes to marketing, there’s a general consensus that social proof is the act of converting (whatever that happens to be for you) to fulfil a perceived correct path.
Just one example of this is the power of customer reviews. How many times has your purchasing behaviour been influenced by reviews, testimonials, or word of mouth? This is the kind of stuff that Amazon do exceptionally well. It makes us feel like our purchases are valid.
Another social proof technique you can adopt for your website, just like our client has, is including the different organisations and partners you have worked with.
If you run an accountancy business, for example, you might want to include any financial regulators and watchdogs to prove you are legitimate. This will rapidly increase your credibility, authenticity, and trustworthiness – customers will automatically feel like they are doing business with the right people.
In this case, including images of reputable organisations our client has worked with on the ‘clients’ page works wonders for their social proof!