Optima are a high-performance centre for sport and sport-related injury management. They base their operations in London, W3, serving a broad base of clients across the capital.
They offer a wide variety of fitness services that are geared towards optimising athlete performance of all abilities – whether this is through injury management, tailored personal fitness, or through specialist yoga classes.
Leading providers in sports medicine, injury psychology, osteopathy, and personal training, Optima gets clients to the top of their game.
Wanting to develop their online presence in the professional sports, health, and fitness industry, the team over at Optima approached us to produce a streamlined website optimised for user experience and accessibility.
We were more than happy to design a bespoke website that speaks for our client. Have a read below to find out more.
The professionalism of our client is communicated through the beautiful design of this website that runs consistently throughout.
Reflecting our client’s brand voice, the website is airy, free of clutter, and transparent.
These are just the kind of qualities you’d expect when visiting a healthcare centre – we think its digital counterpart should be no different.
That’s why we’ve carefully thought about the customer journey and several design features that influence user experience from start to finish.
We opted for a sleek colour palette that provides a professional finish for our client. The soft blues, greys, and white complement each other wonderfully, and are a natural choice for the professional health industry.
Entering the digital clinic, the user is immediately met with an ‘Our Services’ call-to-action button over a relevant slider image. Clicking through to this is a page fully outlining the range of fitness services available. Putting all your services in one place makes life just that little bit easier!
Hovering over ‘Our Services’ is a great way to find out more about Optima, book classes, and start your recovery.
The primary function of a successful logo is to facilitate brand association and recognition in the market. Customers should see your logo and immediately recognise who you are and where your brand values lie.
Logos minimalist in design are great for achieving this. By retaining simplicity, they minimise confusion and keep your brand presence relevant.
In the case of Optima, we have designed what is essentially a circle with two ‘swooshes’ (the arms and legs) with a small dot as a head. It’s a wonderfully simple design but communicates clearly Optima’s market.
The shape and motion of the athlete figure speaks vigour, vitality, and progression, too. By combining these values into the logo, we’re able to voice our client’s values clearly.
Personalising your brand
Audiences want to know more about you.
Reaching out to your audience and making your team more accessible to them goes a long way to forming productive relationships.
Whether that’s by adding an ‘About Us’ page or ‘Our Story’, you transform your brand/product into something more relatable and entertaining for consumers. Afterall, creative storytelling is one of the greatest tools you can utilise to create a more organic digital presence and get everyone talking.
For our client, there’s a ‘Meet the Team’ page where you can learn more about the trained practitioners who will be there to help transform your fitness.
This not only personifies Optima – it actually has the potential to make that first visit a bit less daunting!