North East-based Let’s Hog Roast have a knack for dishing up delicious hog roasts, served from the heart.
We’re not talking about your typical hog roast, either – these guys are professionals. From corporate events to weddings and private parties, they mean business when it comes to the hog roast experience, and we’re all for it. To boost their online catering status and promote their services, they needed a new website. Here’s how we got it done.
To begin with our client’s shiny new website, what better way to whet the appetite of online visitors than with a delicious flame-grilled orange, black and white palette? Aside from being the perfect nod to the element that fires our barbecues, this palette ensures this website remains modern, focused and engaging right from the start.
But capturing the attention of users needs to be done with more than just the colour scheme.
It’s why, when users land on the homepage, they’re met with a huge opening slider featuring high-quality images crispy pork and a crunchy plate of salad. It’s making us hungry just thinking about it.
Overlaying this opening slider is a title header set in a white serif typeface, with yellow call to action buttons leading visitors to their contact page. Perfect.
Our team of UK web designers don’t mess about.
That’s why, when visitors scroll further down the website, they’re greeted with four content boxes – each with a CTA – displaying the pages where they can venture to, including about us and a blog.
As users gradually reach near the bottom of the homepage, two enticing content boxes – each in orange and black – tell users why they should choose this client, and provides them with a Testimonials call to action so they can view what other people have to say. Social proof is incredibly important in this day and age, and making the testimonials page as visible as possible was crucial for our designers.
Logos do more than provide a visual representation of you and your business; they communicate what your style, tone and voice are. Are you going for a more formal look, or do you want to be more rustic and spontaneous?
For our client, the latter was far more appropriate given what they’re all about (amazing, on-site food straight from the barbecue)
‘Let’s Hog Roast’, with the ‘Let’s’ set in the deep orange colour, is foregrounded by a fat pig facing the text, and is structured nicely underneath by a horizontal list of services.
To touch more on what we mentioned briefly, social proof is all about utilising your reputation to attract new customers and justify your unique selling points.
For our client, this comes in the form of a testimonials page, an FAQ page, the about us page and the blog page. For some, these may be ordinary pages. However, by including these pages on their website, our client demonstrates their ability to become not just another hog roast company, but a focal point for resources and a place where users can really get to know them.