Crisp. Minimal. Refreshingly Modern. Web design. The way it should be.
Health & Safety consultancy Gilded Safety strive to make our spaces safer, our shops more accommodating, and our public buildings fire risk-free.
With headquarters in Newport, Wales, Gilded Safety work closely with businesses throughout the UK to deliver safe, pragmatic, and common-sense health & safety solutions.
And we’re all better off for it.
To really drive the message home and encourage more businesses to act, our client needed a website to get it done. So, after contacting our dedicated team of web designers, we got it done.
And now that they’re up and running with their own low-cost, high-quality website, more and more businesses are able to get the check-up they need.
We loved designing this one; have a read below to see why.
Website Design & Interface
Here at Red Website Design, we believe in getting businesses heard.
And we do that with low-cost, high-quality web design that does more than look nice; it creates a unique space as unique as our clients themselves.
For Gilded Safety, we worked closely with them to realise their brief and help their business look the part in the twenty-first century.
Because without inspiring web design, business websites fail to make those special connections with prospective customers.
How a business is perceived by customers is hugely influenced by the web design available.
A great place for us to start, therefore, was the colour palette.
And what would suit this website more other than gilded gold throughout?
From softly coloured images to smooth icons, our client’s colour palette transforms their digital presence into a modern, sleek one.
And, when working with the off-white background, the colour palette means Gilded Safety’s website is not only easy on the eye – it’s professional, consistent, and balanced.
When planning for this website, our team of web designers knew they wanted to make this an open and spacious interface.
Gone are the days of unnecessary clutter and information. Today, visitors really don’t want to spend excessive amounts of time locating the information they need.
For this reason, our designers implemented several design features to make this interface opening and clear.
Large, above the fold sliders, a smooth Ubuntu font, and chequered image-text layouts all combine to make this website diverse, modern, and engaging.
For business websites to be truly successful, however, they need to be easy to use, functional, and engaging.
As this client’s website is typically targeted at B2B customers, we needed to build this website in a way that would facilitate the customer journey.
Having open design and keeping content minimal means that customers don’t have to spend an age to locate content, and when they do find what they are looking for – their needs are met quickly. All on an interface that remains calm and smooth.
And with every positive user experience comes more natural leads and conversions.
To further encourage positive experiences, we kept contact forms simple and ensured the sticky navigation bar was only ever a click away.