Connecting consumers with the products they love
Serving clients across Europe, Asia, and the Middle East, Apparel Sourcing Agency are B2B mediators working with retail clients and production centres.
Their mission? To transform the way businesses do business. From sports clubs to charities, ASA have changed the way sportswear is manufactured, transported, and sold to clients the world over – helping them to cut costs and focus more on what matters.
Like Apparel Sourcing Agency, we love nothing better than delivering long-term value. When they got in touch, we couldn’t wait to get started.
Read below to see how ASA went from design brief to sourcing success.
‘Aesthetically essential’ was our driving statement throughout this design. This helped us produce compelling design that, at its core, was beautifully minimal. It meant stripping back design that was simple, authentic, and appealing – but necessary. It’s no-frills, straightforward, effective design that places our client’s message at its heart.
Our client’s design brief made it clear they didn’t want anything over-the-top or messy. And this is always essential if you have a core message and want to deliver that to customers immediately. Our design team knew exactly what to do.
For our colour palette, we went with crisp whites, soft greys, and sections of dark purple. When viewed together, this palette is modern, sleek, and relevant.
Elsewhere, we implemented a Montserrat typeface and capitalised it on the navigation menu to give our client’s digital presence more of a modern immediacy.
Utilising white space is something many website owners are reluctant to pursue. To many, it’s often viewed as wasted space. You could put more content in the space. You could fill it with an image, or even a video. A small table might look nice. Or, you could do more by saying less.
White space allows you to significantly improve readability and even website performance. And, not only that – white space in this context draws the visitor into the content that needs to be seen.
Having all this design sounds great in theory. What we needed was to house it all on an interface that enables users to interact, engage, and complete their tasks.
On the homepage, for example, users are greeted with a full, above-the-fold slider featuring a CTA to begin their journey. Should they decide to scroll, however, they’re met with short introductions, more CTAs, and engaging images that diversify content. And on the About Us page, customers can learn more about our client on a spacious, open page that encourages further action.
Elsewhere across the website, the interface is consistent and customer-focused. The Services page, for instance, features a simple checklist and a sliding reel of images that customers can interact with.
And when it comes to making it easy for customers to get in touch, it’s crucial to have forms that are easy to fill-out and ask the right questions. For our client, we made sure the contact us page was consistent with design and contained a customer-friendly submission form.