For simple, sustainable fashion with a twist, head to Baseline Fashion in Glasgow.
Established a couple of years ago, Baseline wanted to create something different on the market – access to fashion that isn’t fast, and fashion that lasts longer for customers. They got in touch with us to ask for an eCommerce website where they could display and sell their amazing products.
We couldn’t wait to get started. Here’s why our designers loved this project so much.
eCommerce fashion web design
Here at Red Website Design, we’ve been designing eCommerce websites for over 10 years. Using cutting edge web design tools and features, our eCommerce websites are built around your customers, for your customers.
From user-friendly shopping experiences to attractive user interfaces, these eCommerce websites help you and your business go further, all on an interface that makes shopping easier and quicker.
Fashion web design
For Baseline Fashion, our designers wanted to create an interface that was simple, clean, and minimal. By doing so, they would be able to smoothen the customer journey and make it easier for customers to engage more successfully with content, products, and other design features such as headers and important call to actions.
When customers are better able to use a website, they’re more likely to find what they’re looking for – and convert. The first thing you notice when you land on our client’s eCommerce website is how minimal and simple it is.
A clean white and grey dominant colour palette is structured nicely with black header tags, as well as a centralised pink company logo, which sits above a centralised navigation bar.
Crisp, clear and easy on the eye, this design palette helps to present and foreground key design features such as buttons and containers featuring product links.
Across each of the website’s pages, this centralised design is seen right the way through, helping to bring a steady, relaxed and familiar feel to the user experience. Because nobody likes nasty surprises.
By keeping things minimal using white space and a simple colour palette, our UK web designers are able to cut through the noise and help our client’s products really become star of the show.
eCommerce product page
And speaking of products themselves, it’s important for us when we’re designing eCommerce websites to make sure that whose who use the website are able to find what they are looking for and pay with ease.
On Baseline Fashion’s shop page, our eCommerce product design presents products clearly for users to view and learn more about.
And when they do decide to progress with the buying journey, they can simply add the item to their basket. And with a clean checkout process which values your time, customers can quickly get on with their day.
Design built around customers
The website we designed for our client perfectly reflects what we’re all about at Red Website Design – designing affordable websites that allow you to do more.
With a brand new eCommerce website, our client can take their business to the next step with confidence.