The Brand Hub was established to support small & medium sized food & drink businesses with their marketing needs.
With 20 years of marketing & category experience, they offer practical, effective solutions with the passion & purpose to get results. They came to Red Website Design in need of a modern, client-focused website to display their services and reach even more customers who love their services.
Hospitality web design
The Brand Hub is all about finding solutions to problems faced by hospitality businesses. They’re all about helping clients rationalise their issues and providing an answer to help them both cut through competition and re-affirm their identity.
In the end, our UK web design team built them something much more than a website.
They built them an all-in-one digital portal on which our client can house their services, offer informative and engaging content, and be the port of call for existing and prospective customers.
We’re all about helping our clients cut through the noise by generating positive impressions that last after users depart a website.
It’s a cluttered world online, and with more choice than ever, the idea of brand loyalty is something of the past. Instead, online customers are looking for quick solutions and design that meets their aesthetic expectations.
The Brand Hub’s website is crisp, contemporary and user-friendly.
What stands out for us is the clean, minimalist interface, built on a white, black and navy-blue colour scheme.
It’s both a professional and informal design palette, combining elements to achieve a highly sophisticated but approachable interface. Perfect for customers looking to resonate with a business who understands them.
In terms of presenting content, we went with a checkerboard layout which displays our client’s services and unique selling points. This is alternated with high-quality images and copy, helping to keep the website refreshing and varied.
For the typeface, we went with a luxurious and smooth sans serif font, injecting a much-needed professional edge onto an already eye-catching interface.
The websites that stick with us the most are those that are well-structured and balanced evenly by content that looks and feels right.
For our client’s homepage, a centralised navigation banner is partitioned in the middle by a logo, before a large, page-wide header containing call to actions helps set the wheels in motion.
Further below, centralised content continues to guide the user forward before offering more call-to-action buttons before our checkerboard service banner.
Underneath, a testimonials banner sits atop accreditation logos and a contact banner.
Simply put, this interface is built around the customer’s needs. Not only does it anticipate the user’s expectations, it delivers that content in a way that values their time and offers continued navigation assistance.
Website built for the now
For The Brand Hub, their new website ticks all the boxes: it’s modern, client-focused and professional. On a clean interface, content helps to communicate who and what they are all about, and how they can relieve their client’s pain problems.
It’s an all-in-one interface that brings together a luxurious recipe of an on-brand aesthetic and a user-friendly navigation structure.